2014

Valpak® Announces Lake Charles Franchise Expansion -Local Entrepreneur Brings The Blue Envelope® to Calcasieu Parish for First Time-

LARGO, Fla., Sept. 24, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Daniel Wainwright to bring Valpak's services to businesses and residents in the Lake Charles, La., area. The first Blue Envelope® was recently mailed to residents throughout the Calcasieu Parish community.

"I am excited to bring Valpak's valuable service and cutting-edge technology to the Lake Charles community for the first time," said Daniel Wainwright, Valpak of Lake Charles franchisee. "I know how beneficial Valpak coupons and advertising will be to local businesses and will help them reach their targeted customers." 

A first-time franchisee, Wainwright joined Valpak with more than 10 years of experience in sales and finance.  He first heard about Valpak while living in another city, where he received the Blue Envelope regularly. After researching potential business opportunities, he was immediately drawn to Valpak's structured business model and blueprint for success and decided to start his own Valpak franchise in Lake Charles.

"With Daniel's substantial sales and financial experience, he is a valuable addition to the Valpak team and will help us continue to expand in the Lake Charles area," said Todd Leiser, director of franchise sales at Valpak. "Daniel is passionate about helping local businesses and we are confident that this will translate not only into his success, but the success of all of the advertisers he serves."

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the iOS Passbook,  Google Wallet and Windows Phone Wallet, as well as QR codes, online coupons and SMS/text messaging to reach consumers at home, and on-the-go.

Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.  Valpak currently has a number of U.S. territories available for development, including the Louisiana markets of New Orleans, Shreveport, Monroe and Houma-Thibodoux. 

Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.

For more information on advertising with Valpak of Lake Charles, please contact Daniel Wainwright at 337-496-7089 or daniel_wainwright@valpak.com.

For more information on Valpak franchise opportunities, please contact Todd Leiser at todd_leiser@valpak.com or (800) 678-2743 or visit www.valpakfranchising.com.

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.  Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings.  The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com

CONTACT:  
Amanda Delprete 
Fish Consulting 
954-893-9150 
adelprete@fish-consulting.com

SOURCE Valpak



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