LARGO, Fla., Oct. 22, 2012 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Butch Jentzsch to assume ownership of the existing Valpak of Southern Utah franchise. Valpak of Southern Utah has served the Iron, Beaver and Washington counties since 1992 and continues to provide new opportunities for business owners to advertise their services.
"As a long-time business professional in the information technology industry, I was intrigued by Valpak's business model and the growth and stability the franchise opportunity provided. That is needed in this tough economy and it made Valpak the perfect fit for me and my wife," said Butch Jentzsch, Valpak of Southern Utah franchisee. "We are excited to join the brand and expand our business to help other businesses thrive in the Southern Utah community."
With more than 20 years of experience in the information technology sector, Jentzsch has managed worldwide technology support for multiple organizations. As he continued to nurture his entrepreneurial spirit, he took part in opening six information technology companies in various countries. Eager to seek out his next business endeavor and move to the St. George, Utah area, he researched several franchise opportunities before selecting and joining the Valpak family. His first Valpak Blue Envelope® mailed at the end of August.
"Butch represents the epitome of what we hope to expect from all Valpak franchisees entering into an existing market and we have every confidence that he'll be successful in this industry," said Todd Leiser, Valpak's Director of Franchise Sales. "His vast management experience will be a valuable addition to bringing the Valpak concept to businesses and local savings to the Southern Utah community."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope®, the brand offers its business customers an impressive portfolio of digital advertising products including Valpak Deals®, Smartphone apps, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, The Blue Envelope® has been broadly recognized and trusted, which has contributed significantly to Valpak's current success. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, FL, makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.