LARGO, Fla., Nov. 1, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with husband and wife team, Charlie and Gina Timmons, to bring Valpak's services back to businesses and residents in Kent and Sussex Counties. Valpak had previously served the market, but has been dormant since the 1990's. The pair's first Blue Envelope® was recently mailed to residents throughout the middle and upper Kent County communities of Camden, Dover and Smyrna. In 2014, Charlie and Gina will begin adding lower Kent County and Sussex County.
"I am excited to bring Valpak's valuable service and cutting-edge technology back into the Kent and Sussex county communities," said Charlie Timmons, Valpak of Kent and Sussex Counties franchisee. "As a former Valpak consumer, I know first-hand how beneficial coupons and advertising can be for local businesses, and I look forward to helping those businesses reach their targeted customers."
A first-time franchisee, Charlie Timmons joined Valpak with more than 35 years of experience in sales and advertising. He first learned about Valpak while living in Richmond with his wife Gina of 36 years, where he received the Blue Envelope regularly. After deciding to start his own business, Charlie knew that the Valpak network would provide him the support and structure he needed to be successful, and immediately signed on to bring Valpak's services into the community where he has spent the majority of his life.
"With Charlie's substantial sales and advertising experience, he is a valuable addition to the Valpak team and will help us bring Valpak's suite of services to Kent and Sussex counties," said Todd Leiser, director of franchise sales at Valpak. "Both Charlie and Gina are passionate about their local community, and we are confident that this will translate not only into their success, but the success of all of the local businesses they serve."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Kent and Sussex Counties, please contact Charlie Timmons at 302-228-3515 or Charles_Timmons@valpak.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.