Valpak Celebrates National Coupon Month With the "30 Days, 30 Ways" Money-saving Challenge
Thirty easy tips from experts and savings enthusiasts show consumers how to get deals; New coupon video and prizes add excitement all month long
LARGO, Fla., Aug. 24, 2011 /PRNewswire/ -- With 40 percent of consumers searching for coupons and deals before leaving the house, coupon redemption has continued to grow in 2011, up 2.9 percent from 2010. A recent study shows 89 percent of Americans regularly use coupons when shopping for groceries, household and healthcare items, and 2010 saw the largest number of coupons in any year on record.
"It's easier than ever to save money by using coupons and getting creative. This September Valpak is celebrating National Coupon Month by sharing some of the company's favorite tips, many collected from consumers on our Facebook page," said Deanna Willsey, director of corporate communications at Valpak. "Valpak challenges consumers everywhere to see how much they can save in 30 days – by using coupons and other money-saving activities."
To inspire consumers to have fun saving money, Valpak also released a new coupon video, "Coupon Me, Baby." Follow Valpak on Facebook and Twitter for chances to win $1,000 in cash (through Nov. 4) and one of 90 copies of consumer advocate and savings expert Clark Howard's latest book, "Living Large in Lean Times," his ultimate guide to saving money.
The 30-day challenge:
- Fall is around the corner. 'Spring clean' at the start of each season – and take unwanted items to local thrift shops or host a yard sale to help you make money on clothing and items that would otherwise collect dust.
- Shop the off season. Buy jackets in the summer and grills in the winter.
- Be a cheap date. Check out what is going on in your area when making plans for the weekend. There are numerous free concerts, museums and events that could be fun with a date or friends.
- Make a shopping list on your smartphone before you head out to shop for the week. Lists trim impulse buying and make it easier to search for coupons ahead of time.
- Never leave a store without giving the clearance aisle a once-over. Plus, many stores even allow you to use coupons on clearance items.
- Save on your coffee and tea habit. Bring your own brew to work to save you up to $1,000 a year.
- Get dialed in to savings. Shop around for the best phone plan for your family – there are a host of options today ranging from monthly plans from traditional phone companies and cable services to pay-per-use options from VoIP telephone services.
- Transfer prescriptions to pharmacies that offer coupons and loyalty programs.
- Look for dining deals with an app that shows what's nearby to cut down on gas consumption. Around town, sensible driving can save 5 percent– up to 24 gallons of gasoline or $91. Two out of three consumers say they have changed the way they purchase, including how and what they buy as a result of high gas prices.
- Plan your meals at the beginning of the week and utilize your grocery stores' savings flyers to make the most of your groceries.
- If you don't have a coupon, try generic brands of items you buy regularly. One third of consumers have started buying generic brands as opposed to the name brand products, and still find that the products taste/function the same.
- Perform regular maintenance on your vehicles to avoid costly repairs. Many local businesses offer maintenance coupons on tires, oil changes and more so always check for print and online offers before scheduling service visits.
- Automatically sneak cash into a 'rainy day fund' from checking into savings after each pay day – you probably won't notice it's missing, and you'll be saving without even thinking about it.
- Dine on a dime. After paying off debt, 27 percent of consumers say the next thing they spend their money on is dining out – look for local dining coupons to try new menu items and cut your bill in half.
- If you're really thrifty, you can reuse the wax paper liner that cereal comes in. It comes right out of the box and it's clean.
- Always check for coupon promo codes before committing to your online shopping purchase.
- Check daily deals in your area for bargains on everything from the things you need to fun activities for the family, such as martial arts classes and bounce house party rentals.
- Ditch the "junk in the trunk." An extra 100 pounds in the trunk cuts a typical vehicle's fuel economy by up to 2 percent. You can save up to 9 gallons of gasoline per year – almost $40 – by removing an extra 100 pounds of unneeded items from the trunk.
- Make timeless, not trendy, updates to your home to avoid being outdated in just a few years. Thirty-two percent of consumers are planning to spend money on interior improvements to their homes, and home improvement is one of the most coupon-active industries.
- Dry your razor blades after use or store them in alcohol – they'll last a lot longer.
- Learn basic sewing skills to repair gently-used clothing yourself. There are great how-to resources available online to learn how to sew on a missing button or hem a pair of pants. Advanced savings enthusiasts save a bundle by tailoring and designing clothes from the wealth of secondhand clothing at garage sales, thrift shops and clothing swaps.
- Get fancy for free. Most hair and nail salons offer discounts for first-time customers – try out a new place and save on costs.
- Use cash instead of credit cards when you go out. It's easier to split the bill or share a cab, and when you see and touch the money you are using, it makes it harder to spend frivolously.
- Avoid buyer's remorse by following the 24-hour rule on splurges. If you find something you love, take a day to see where you can cut back in other areas and make sure it's worth the cost.
- Hold the phone. Pick the right mobile phone plan and check your usage. You could be using less than the minutes and texts messages included in your current package.
- Expect the unexpected with appliances and you can save on service costs. Submit product registrations for new appliances and file the warranty card and receipt so you can find them when something goes wrong down the road.
- Compare prices when booking travel or hotel stays. The lowest prices can often be buried or omitted in search results, especially if you bundle your package. Compare sites to ensure the lowest prices.
- Borrow your books – check them out from a library or find ones that have been gently used. This can cut the cost of something you use once by as much as half. You can even rent eReader editions or reserve books online at many public libraries.
- Always check your Valpak Blue Envelope® for a chance to win $100 instantly. Each month, Valpak randomly selects envelopes and gives away money for free!
- Watch Valpak's new "Coupon Me, Baby" video to get you motivated to use coupons and save!
"Coupons are always a great money-saving idea any month of the year and are now quick, easy and available 24/7," said Willsey. "Valpak provides coupons where and how today's consumers are shopping and saving with the Valpak app on six smartphone platforms, Junaio augmented reality app and SMS in many cities across the country – and consumers still love the traditional Blue Envelope and Valpak.com."
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™, Palm® Pre™, Blackberry®, and Microsoft Windows® Phone 7 platforms. For more information, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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