ST. PETERSBURG, Fla., May 24, 2017 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that its existing Omaha, Nebraska territory is for sale. The company is seeking qualified franchise candidates interested in owning the region, which has been operating since 2004 and includes Pottawattamie, Cass, Douglas, Sarpy and Washington counties. Currently, Valpak mails to 190,000 households in the territory with the potential to reach an additional 70,000 homes in the area.
Nebraska's thriving small business landscape makes it perfectly suited for Valpak's signature Blue Envelope. According to the Small Business Association, small businesses in Nebraska represent 96.6 percent of all employers and employ over half of the private-sector labor force. Forbes.com ranked Omaha No. 46 on its Best Places for Business and Careers list, and U.S. News & World Report ranked Omaha in the top 25 of 100 Best Places to Live in the U.S. for 2017.
"Valpak has been a leading direct marketing company since its inception in 1968, and is the most recognized coupon brand in North America. Our Omaha territory has been in operation for 13 years, offering qualified franchise owner candidates a turnkey opportunity with established B2B relationships and active sales representatives," said Shak Turner, Valpak's director of franchise sales. "Our proven business model, as well as our ongoing training and support, make Valpak an ideal business investment for entrepreneurs who have a passion for their communities and local businesses."
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 47 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.
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