Vantage Media Introduces SchoolSelect™ A Pay-Per-Click Marketplace for Post-Secondary Schools Powerful Platform Empowers Schools with More Control to Reach a New Audience of Prospective Students
EL SEGUNDO, Calif., March 21, 2012 /PRNewswire/ -- Vantage Media, the fastest growing vertical performance marketing company, today announced the launch of Vantage Media SchoolSelect™ marketplace for post secondary schools. This powerful advertising platform allows school clients to target a new segment of prospective students who meet client-defined parameters, thereby enabling them to derive higher value, conversions and ROI.
With Vantage Media SchoolSelect, schools now have the option to define and reach prospective student pools using a variety of criteria including geography and area of study interest. The SchoolSelect technology platform is expected to create an influx of new student prospects and enrollments through highly targeted online sources including Vantage Media's Yahoo Education partnership, premier owned and operated domains, and top tier organic ranking and paid search publishers in a more transparent manner. Moreover, SchoolSelect participants are able to leverage SchoolSelect's auction based pricing model to control pricing for better return on their advertising spend. This pricing control allows SchoolSelect school participants to increase student prospect volume when and where it best serves their performance goals.
"With SchoolSelect, we are taking a phenomenal, established technology and making it available to leading school brands for the first time," said Patrick Quigley, Vantage Media CEO. "Our education experts have taken the award-winning clicks platform behind BrokersWeb's rapid ascent to market leadership and adapted it to meet the growing need in the EDU sector to reach and engage student prospects with strong purchase intent earlier in their school search process."
Vantage Media SchoolSelect significantly enhances Vantage Media's differentiated services, building on its portfolio of premier customer acquisition solutions, proprietary media, extensive reach and ability to identify customers where and when they are ready to buy. Media partners can also expect increased revenue opportunities from SchoolSelect's proprietary monetization solutions.
About Vantage Media
Vantage Media delivers qualified customers to leading brands in the Insurance, Education, and Home verticals on a pay-for performance basis. Driven by, and accountable to client ROI, Vantage Media focuses on quality online media to find customers where and when they are buying. In 2011 Vantage Media merged with BrokersWeb (www.brokersweb.com), the No. 1 fastest growing company in the Insurance Industry on the Inc. 500. For more information, please visit www.vantagemedia.com.
Wendy Barbour for Vantage Media
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SOURCE Vantage Media