Vapor Corp. Chooses Arrae Creative for Promotion at Colorado's Snowball Music Festival

DANIA BEACH, Fla., March 25, 2014 /PRNewswire/ -- Vapor Corp. (OTCQB: VPCO), one of the world's largest suppliers of vaporizers and electronic cigarettes, has selected Arrae Creative Agency as its agency lead for marketing in Colorado's Snowball Music Festival on April 4-6, 2014. Vapor Corp. will be the exclusive electronic cigarettes company at the festival.

Arrae will spearhead a multi-platform marketing campaign that positions Vapor Corp. as the clean choice in the vaporizer and e-cigarette market.

Arrae Creative was chosen for their in-depth understanding of the Colorado culture, and their fresh perspective as one of Colorado's fastest growing agencies. Vapor Corp. will focus on engaging the fast-growing market of vaporizer and e-cigarette smokers through word-of-mouth techniques, integrated event and social media marketing, and advanced social media analytics and reporting. Vapor Corp's goal is to drive a higher level of consumer awareness in Colorado, and introduce smokers the cleaner alternative to traditional smoking—their flagship brand, Vapor X.

Additionally, Arrae and Vapor Corp. will be collaborating with its distributors and retailers to drive more traffic to brick and mortar shops, like its most recent retail vendor addition Smoker Friendly—one of the nation's largest smoke shops. Vapor Corp. has recently secured 75 shops with Smoker Friendly, and with a full-fledge campaign in the works, all signs point to a larger presence for Vapor X in Colorado.

"Increasingly, organizations like Vapor Corp. recognize the strategic role that integrated digital marketing can play during the growth stages of their company."  Said Ryan Park, CMO at Arrae Creative. "Consumers are increasingly media agnostic and product saavy; well before making a purchase, consumers' decisions are shaped by peer reviews, digital touch points, and their physical exposure to the brand. Our job isn't advertising to an audience, rather we are focused on educating, engaging, and listening to them to provide a better brand experience. We are thrilled to add a technologically innovative company like Vapor Corp. to our rapidly growing customer base, and look forward to growing their business."

About Vapor Corp.
Vapor Corp. designs, markets, and distributes electronic cigarettes and accessories, under the Krave®, Fifty-One® (also known as Smoke 51), VaporX®, Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumare™ and Smoke Star® brands. "Electronic cigarettes" or "e-cigarettes," are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash, or carbon monoxide.

The Company offers disposable electronic cigarettes in multiple sizes, puff counts, styles, flavors and nicotine strengths; rechargeable vaporizers for use with either e-liquid solutions or dry herbs or leaf; and rechargeable electronic cigarettes, which are available in either two or three part units, also known as Duo or TRIO® products.

About Arrae
Arrae Creative, Ltd. is one of Colorado's fastest growing full service agencies. The company handles a broad range of design and development services spanning everything from brand identity to complex app development.  Arrae Creative is headquartered in Denver, Colorado with clients ranging from Fortune 500 to Government, Non-Profits and Small Business.

Arrae's services include, but are not limited to: Advertising, Application Development, Branding & Identities, Data Visualizations, Design, Interactive, Mobile Application Development, Social Media Marketing, Marketing Strategy, UI/UX, Video, and Website Design and Development.

Contact:
Ryan Park
Chief Marketing Officer
Arrae Creative, Ltd.
E: [email protected]
O: (303) 945-2343

SOURCE Arrae Creative