VDA Productions Announces Organization and Leadership Changes that Leverage the Agency's Deep Talent Bench

Changes support the agency's strategy of advancing its growth initiatives through stronger vertical integration across its business portfolio

09 Sep, 2014, 09:05 ET from VDA Productions

BOSTON, Sept. 9, 2014 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments and Corporate Facilities, today announces a variety of changes to its organization and leadership that support the agency's current growth strategies by sustained market momentum, building a strong innovation pipeline, and driving productivity improvements through stronger vertical integration across the services portfolio.

"Whether it is through further geographic expansion, the development of new markets for our industry, the expansion of our services portfolio or an acceleration in the productivity and organization design work, we are poised to get closer to consumers and become more agile with clients," said David G. Breen, Principal Designer and Founder at VDA Productions. "We believe there are substantial opportunities for additional growth over the next several years and the changes we announced today will ensure that the teams who have been tasked with capitalizing on these opportunities have the right resources in place to execute those plans."

Underlying its announcement is the agency's determination that the existing portfolio of services needs further vertical support in order to provide the specialized focus each requires to best pursue its growth initiatives.  Accordingly, the following individuals have been named to new positions, effective immediately:

Meghan R. Welborn will be taking over the role of Senior Director of Marketing with a clear focus of marketing campaigns and continued brand growth across multiple platforms. Meghan will be developing an even stronger marketing presence, with continued support and input from all departments across the agency.

Claire Kinzler will be stepping into the role of Director of Sales with a focus on Client retention, expansion, diversification and overall revenue growth. Keying off the strategies developed over the past few years, she will continue to explore partnerships and relationships with existing clients, and develop opportunities for an expanded client base.

Kim Gallagher, Sales Intern for the summer 2014, has accepted a full-time position as Sales Coordinator with responsibility to support the entire sales team's efforts. She will be integral to the success of the sales goals, specifically by assisting with and maintaining client relations.

Jennifer Crawford Ashburn will be re-joining the sales team on September 15th. Jennifer is a previous employee of VDA having worked as a Sales Account Executive.

"With the changes we have announced, I have full confidence in the ability of this leadership team to successfully manage the many opportunities that are present in the industry today and to continue identifying new ways of growing the business in the years ahead."

About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments, and Corporate Facilities.  The company has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.

For more information, please visit www.VDAProductions.com, follow us on Twitter @VDAProductions, or visit our Facebook page http://www.facebook.com/VDAProductions

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SOURCE VDA Productions



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