VDA Productions to Host Annual Boston Design Week Session

Award-winning agency to present on the importance of experiential event branding

03 Mar, 2016, 09:15 ET from VDA Productions

BOSTON, March 3, 2016 /PRNewswire/ -- VDA Productions, the premier provider of  3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments and Corporate Facilities, has once again been asked to host an event for Boston Design Week 2016; Execution Isn't Everything: The Importance of Experiential Event Branding, April 7 from 4:30 – 6PM at VDA headquarters, 63 Inner Belt Road, Somerville MA.

"Experiential marketing is everywhere," said Bob Russo, Director of Creative Services at VDA Productions and one of the session presenters. "More and more marketers are moving away from traditional features-and-benefits marketing, opting for creating experiences for their audiences. There is a recognition that added value, multi-sensory, interactive, engaging brand experiences go beyond boosting brand awareness and embed an emotional brand connection deep in the minds of target audiences, delivering a memorable brand moment and soliciting an emotional connection to the brand...And that's the important part."

Join industry experts Bob Russo and Kevin Hart, President, Creative Director at H|B Agency, as they teach you the tips and tricks for enhancing client/ customer relationships, building bridges to brand touch-points, and nailing the attendee/ customer experience. Learn the pitfalls and power of experiential branding when it comes to your event and retail space by side-stepping land mines, and leverage every touchpoint for a successful experience.

Don't miss it – For more information on Boston Design Week 2016 and to register for this session, visit:  http://www.bostondesignweek.com/

About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments, and Corporate Facilities.  The company has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.

For more information, please visit www.VDAProductions.com, follow us on Twitter @VDAProductions, or visit our Facebook page http://www.facebook.com/VDAProductions

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