SEATTLE, May 4, 2017 /PRNewswire/ -- Vehicle http://vhcl.co, a leader in personalized video and mobile engagement, expands its talent pool by hiring Rich Davis, Senior Manager of Insights and Analytics. In this new role, Davis will be responsible for optimizing targeting strategies and delivering campaign insights to key Vehicle clients. The hire significantly strengthens Vehicle's capabilities in database management, analytics, and business intelligence.
Davis joins Vehicle from Foote, Cone & Belding's HackerAgency, where he served leadership roles in data project management, technology enablement, and business intelligence. He brings over 20 years of experience working in the wireless telecommunications, financial services, transportation, and retail industries.
Davis reports to Vehicle's Senior Vice President of Client Strategy, Matt Witter, who stated, "Attributing ROI to marketing spend is critical to our clients' success. Vehicle's ability to deliver personal, relevant, and engaging video to a consumer rests on insights gleaned from data. Our clients will benefit from Rich's deep experience with campaign measurement, business intelligence, analytics, and client service."
Vehicle http://vhcl.co is a mobile marketing and advertising technology company based in Seattle, Washington. Vehicle drives customer engagement and brand loyalty with personal and dynamic video via mobile text messaging (MMS) and digital advertising. Vehicle has powered campaigns for brands such as AT&T, Macy's, MillerCoors, and Cricket Wireless. Vehicle complements its technology with media and advertising agency channel partnerships.
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