VERGO Interactive's "Lead Peep" Eliminates Fraudulent Lead Generation Activity in Education Marketing
EDU Industry's First Technology Platform to Guarantee Screen Capture at the Point of Data Collection, and Lead Source Compliance and Transparency
SCOTTSDALE, Ariz., Sept. 20, 2011/PRNewswire/ -- VERGO Interactive (VERGO), the digital marketing company that connects institutions of higher learning with students exploring options for post-secondary education, announced today the addition of Lead Peep, a revolutionary technology developed by VERGO to provide a lead source audit trail and eliminate fraudulent data.
Lead Peep ensures lead transparency by capturing online root information at the point of data collection – web site or landing page – and the referring URL for every lead sent by a vendor. Schools can verify the source of all web traffic and trace every lead back to the original messaging or advertising copy, thereby eliminating incompliant, misleading messaging/ad copy and driving traffic to landing pages that are in compliance.
Lead Peep's Key Advantages:
- Creates complete lead transparency and establishes a self-policing environment within the EDU lead generation vertical
- Guarantees schools receive quality leads, eliminates lead fraud and ensures compliance with new federal marketing and gainful employment regulations
- Offers an insurance policy in today's contentious lead generation environment
"The technology behind Lead Peep provides schools with the resources to ensure data quality in today's evolving EDU world, and guarantees lead transparency by tracking the 'DNA' of leads at the point of origin," said Anthony D. (Don) Fiorentino, Chief Executive Officer of VERGO Interactive. "We believe Lead Peep will revolutionize the lead generation industry and greatly impact the quality of leads sent to schools by eliminating such fraudulent practices as recycling leads, manipulating or changing IP addresses, and misleading messaging on landing pages – all too common tactics in the lead gen space."
For more information about Lead Peep, including instructions on how to sign up for this service, please visit www.leadpeep.com.
About VERGO Interactive
VERGO Interactive owns and operates career- and degree-themed education portals and directories, along with multiple online promotion-specific sites. These tools have enabled the company to identify target demographics, key influencers and decision drivers used to build prospective student profiles. VERGO Interactive's web properties include UniversityDecisions.com and ArmedForcesEDU.com. For more information visit www.vergointeractive.com.
SOURCE VERGO Interactive
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