VerifyItNow® Wins M2M Evolution Business Impact Award
New Authentication Company Wins Business Impact Award for Successfully Introducing the VerifyItNow Anti-Counterfeiting System
DALLAS, March 18, 2015 /PRNewswire/ -- VerifyItNow® (www.verifyitnow.com) won the M2M Evolutions Business Impact Award on January 28, 2015 for developing the VerifyItNow SystemTM—an Internet of Things (IoTs) and cloud-based solution for brand owners to protect goods or products from counterfeiting.
The M2M Evolution Business Impact Award is an award that recognizes companies and business leaders who have successfully implemented M2M and IoTs solutions that help solve business issues, launch a new service, or create new revenue opportunities.
VerifyItNow® does this by using smart devices (such as a smart phone or tablet,) to read encrypted tags (e.g., NFC, Bluetooth, or even QR codes), which are embedded in products or goods, and then by validating such tags through cloud-based computing. In combination with a brand owner controlling the tags in their goods or products (or on their inventory), the VerifyItNow SystemTM can assure consumers that the goods or products they are buying are real, while at the same time helping both consumer-focused businesses and non-consumer businesses solve their inventory or supply chain issues.
The VerifyItNow SystemTM was originally developed to help combat the estimated $1.77 trillion global counterfeiting problem. However, the technology behind the VerifyItNow SystemTM is highly adaptable and versatile. It can be used to solve a variety of issues or challenges a business may have outside of their goods or products being counterfeited, including supply chain issues or inventory tracking challenges. Additionally, it offers many consumer-focused businesses an additional enhancement, in that it can be used to market and connect with the businesses' or brand owners' customers.
Over the course of 18 months, VerifyItNow® has taken a previously un-explored technology from concept, through development, to commercial viability. By making use of smart devices, VerifyItNow® has been able to combine cloud computing with physical tags, resulting in a new way to not only authenticate an item, but also to connect items to the Internet. Thus enabling even the non-digital or unconnected items, good, or products to connect and join the Internet of Things.
Media Contact: Patrick Dupre, VerifyItNow, 214-865-7100, [email protected]
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SOURCE VerifyItNow
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