2014

Verilux Introduces HappyLight Liberty Energy Lamp Provides True 10,000 LUX of Light Intensity and Best Value in a Light Box

WAITSFIELD, Vt., Sept. 18, 2012 /PRNewswire/ -- The new HappyLightLiberty from Verilux®, the Healthy Lighting Company, means good news for everyone who has experienced decreased mood and energy levels, increased appetite, sleeplessness and other symptoms of the Winter Blues. Up to six times smaller than other energy lamps of comparable light output, Liberty is ideal for easy and convenient use at home, work or dorm room. It delivers a true 10,000 LUX of light intensity, so users can be farther from the lamp and move around more freely during operation while still receiving a useful amount of light.

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With the great light comes a great value: At $99.95, Liberty is half the price of other light therapy devices of similar output and quality.

"We've heard from people across the country who love the energizing effects of HappyLights but want more freedom to move during their light therapy sessions without compromising results," said Verilux CEO Ryan Douglas. "Liberty's flexibility makes it easy to use in a way that is best and most satisfying for our customers. It's ideal for home-based employees, office workers who get limited exposure to outdoor light, shift workers and college students, as well as people who want to personalize their light therapy sessions to better meet their needs and goals."

HappyLight Liberty provides Natural Spectrum® daylight exactly how, where and when it's needed to help the body recalibrate and stabilize, and improve focus and productivity. The bright light is a drug- and stimulant-free pick-me-up that increases energy for exercise and helps curb carb cravings. Like all of Verilux's light therapy products, HappyLight Liberty does not emit UV rays.

"Our engineers worked for more than two years to develop a light therapy lamp that could deliver the required output to sustain the light's natural effects while significantly minimizing the size and cost of the lamp," said Douglas.

Customize Your Light. HappyLight Liberty is the first energy lamp on the market with interchangeable Optix lenses for light personalization. One is a white high-energy lens that allows more light to shine, while the other, a tinted comfort lens, produces a softer light ideal for people with light sensitivities. The lenses change easily with a few simple steps and no tools.

HappyLight Liberty has a dual-intensity brightness control. Mixing and matching the lenses with the light intensity offers a range of options for users to control their individual programs.

"After 20 years of developing light therapy products, we've learned that no two people view and react to light in the same way. By including features like the two lenses and the intensity controls, we made sure Liberty offered the flexibility to let each user customize a program to meet his or her individual needs," Douglas continued. "For even more convenience, it offers a user-friendly tilt feature as well as a wall-mount option."

Light Therapy. In his book Winter Blues, Dr. Norman Rosenthal, M.D., states that 10,000 LUX is the industry standard for treating Winter Blues and other ailments.

A LUX is a measurement of light intensity and ranges from moonlight (about 1 LUX) to a sunny day (32,000 to 100,000 LUX). Lighting in a typical retail store is about 400 LUX, and the average home or office space ranges from 300 to 700 LUX.

Verilux consulted with Dr. Rosenthal throughout the development of Liberty to ensure that, despite its compact size, the light could deliver light therapy sessions comparable to large light boxes.

"I've done extensive research on light therapy and have used and prescribed it for years," said Dr. Rosenthal. "More than 80 percent of people with low energy, fatigue or the Winter Blues may expect to benefit from light therapy. Although it varies from person to person, most feel the effects of light therapy within two to four days."

Availability. HappyLight Liberty is now available at Verilux.com for $99.95.

For additional consumer information on the HappyLight Liberty, please visit Verilux.com or call Verilux Customer Service at 1 (800) 454-4408. 

About Verilux
Founded in 1956, Verilux, Inc., the "Healthy Lighting Company," designs and manufactures environmentally-friendly lifestyle products utilizing Natural Spectrum® lighting technology to improve vision, well-being and environment. A pioneer in light technology products for healthy living, Verilux offers a wide range of high quality home, office, and travel products engineered to improve reading, help alleviate the symptoms associated with seasonal light changes, aid in sleeping, sanitize surfaces without the use of chemicals, and clear and rejuvenate the skin. Visit Verilux online at Verilux.com, Facebook.com/Verilux and Twitter.com/Verilux.

SOURCE Verilux



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