After the successful merger, Veritiv's sales organization faced several challenges, including onboarding and learning processes that were decentralized and varied, while the team wanted to track training effectiveness. In addition, the presence of multiple marketing teams meant there were varied approaches to creating sales content, which often sprawled across numerous locations. In an industry where time is money, Veritiv knew it wanted to reduce the amount of time sales reps spent searching for content for the various product lines. As the company integrated its operations, it recognized the need to unify its sales processes and approaches – with a single solution for creating, accessing and deploying all internal and external digital sales content.
"After evaluating competitive solutions, our choice was clear. Brainshark's comprehensive sales enablement platform met all our needs – making it easy to create, update, search for and access content of all types from a single location, while improving training effectiveness," said Tonya Schultz, director of sales enablement at Veritiv. "With Brainshark, we know when our reps are ready to sell, and how their preparedness, content used and conversations impact deals. Importantly, everything reps need – content, analytics and training – is centrally accessible through our CRM tool, right within their daily workflow, so we can maximize our CRM investments. Brainshark has become an integral and strategic part of our operations that will scale with us – and will help Veritiv achieve its organic revenue growth goals."
The Brainshark Sales Accelerator provides resources for sales onboarding, continuous training, prospecting, live presentation delivery, coaching and content development – while making it easier for companies to replace obsolete content, wherever it exists, with the newest version so reps are always up-to-date. Powerful analytics give actionable insights into how deals are won.
In addition to its current, large-scale implementation, Veritiv had previous experience with Brainshark through a legacy business. Brainshark was used for sales content and training, and powered other learning processes across the organization.
"With all the time, resources and, of course, financial investments that go into mergers and acquisitions, it's critical that attention gets paid to unifying the sales team," said Brainshark CEO Greg Flynn. "Sales needs to be equipped to take the combined and expanded product portfolio to market effectively – which is key to achieving the merger's desired business outcomes. Brainshark has helped Veritiv and other large companies effectively integrate sales teams and processes – so they are up and running immediately, and can close more deals – while also enabling thousands of companies to drive improved sales performance every day. We're pleased to work with Veritiv as the company takes a forward-looking approach to sales enablement and continues to grow its business."
For more information about Veritiv's Brainshark use, please click to see a brief (two-minute) video case study here: www.bit.ly/BSK-for-Veritiv.
Veritiv Corporation (NYSE: VRTV), headquartered in Atlanta, is a leading North American business-to-business distributor of print, publishing, packaging, and facility solutions; and also a provider of logistics and supply chain management services. Serving customers in a wide range of industries, the Company has approximately 180 distribution centers throughout the U.S., Mexico and Canada, and employs approximately 8,800 team members worldwide that help shape the success of its customers. For more information about Veritiv and its business segments visit www.veritivcorp.com.
About Brainshark, Inc.
Brainshark sales enablement solutions help organizations harness the power of content to achieve faster training, better coaching and more successful sales conversations. Using Brainshark to simplify content creation and delivery, companies can ensure salespeople are always up-to-date with the information and resources they need – anytime, anywhere and from any device. Tight integration with Salesforce empowers reps with fast, easy access to the right content and training for every selling situation. Brainshark's detailed analytics also help companies tie content directly to revenue and identify the best sales opportunities, while enabling managers to pinpoint best practices to improve coaching effectiveness. Thousands of companies – including half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training communications. Learn more at http://www.brainshark.com/.
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SOURCE Brainshark, Inc.