The launch of these new specialty stores is the direct result of two other recent launches by Verizon: The new Verizon plan and the Bienvenido a lo Mejor campaign, both of which offer customers simple pricing, access to America's largest and fastest 4G LTE network ever and targeted promotional offers for the Hispanic segment, respectively.
Hispanic-owned businesses continue to grow in comparison to other minority groups and U.S. companies. According to the United States Census Bureau, there are 27.6 million businesses in the United States, with 3.3 million of those being Hispanic-owned. The Hispanic purchasing power was $1.3 trillion in 2015, with a projected reach of $1.7 trillion by 2020. As part of this initiative, Verizon will be hosting a series of informational specialty store presentations and webinars throughout the year.
"This new multicultural store model offers many benefits to entrepreneurs like my partner and me. It truly is a turnkey approach when you factor in the support Verizon offers with the floor plan, fixture designs and the marketing support," said Harpreet Katari, co-owner of United Telecom USA Inc., a Verizon Indirect Agent.
To see more of what Verizon is doing follow @Verizon via Twitter or visit www.verizon.com.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, has a diverse workforce of nearly 162,700 and generated nearly $132 billion in 2015 revenues. Verizon operates America's most reliable wireless network, with 113.2 million retail connections nationwide. The company also provides communications and entertainment services over mobile broadband and the nation's premiere all-fiber network, and delivers integrated business solutions to customers worldwide.
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