Verizon Enterprise Solutions launches second annual Verizon Retail Index

Wireline and mobile network traffic illustrates holiday retail patterns and trends driving consumer engagement

Nov 23, 2015, 14:40 ET from Verizon

NEW YORK, Nov. 23, 2015 /PRNewswire/ -- With the official kickoff this week of the 2015 holiday shopping season, Verizon Enterprise Solutions will again release the Verizon Retail Index to offer manufacturers, shippers, retailers and hospitality companies perspective on this year's leading U.S. retail and consumer trends. The Verizon Retail Index is based on traffic data from the company's wireline and mobile networks over a 24-hour period and is designed to identify traffic patterns that Verizon attributes to consumer ecommerce activity in the United States.

The first edition of the 2015 Verizon Retail Index will publish tomorrow (Tuesday, November 24) at 1:00pm ET. Going forward, findings from the Index will publish every Monday and Thursday at 1:00 pm ET. Verizon will publish more frequently around Thanksgiving to capture traffic for traditionally heavy shopping days like Black Friday and Cyber Monday. The full list of publication dates includes:


  • Tuesday, November 24
  • Friday, November 27 (Black Friday)
  • Saturday, November 28
  • Monday, November 30 (Cyber Monday)
  • Tuesday, December 1
  • Thursday, December 3
  • Monday, December 7
  • Thursday, December 10
  • Monday, December 14
  • Thursday, December 17
  • Monday, December 21
  • Thursday, December 24 (Christmas Eve)
  • Monday, December 28
  • Thursday, December 31
  • Monday, January 4
  • Thursday, January 7

"Recent holiday season shopping cycles have demonstrated that the old rules no longer apply," said Michele Dupre, group vice president of retail, hospitality and distribution for Verizon Enterprise Solutions. "We expect the findings from this year's Verizon Retail Index will show how consumers respond to the retail industry's varied ecommerce strategies and incentives."

For more information about the 2015 Verizon Retail Index including how it is developed, visit 'Tis the season for the Verizon Retail Index on Verizon Enterprise Solutions' News & Insights.

If you would like to have a copy of the Verizon Retail Index emailed to you each day when it is released, contact Maria Montenegro at maria.montenegro@verizon.com.

To view last year's findings, visit Verizon Retail Index Tracks Online Holiday Traffic.

Verizon Communications Inc. (NYSE, Nasdaq: VZ) employs a diverse workforce of 177,900 and generated more than $127 billion in 2014 revenues. Verizon Wireless operates America's most reliable wireless network, with 110.8 million retail connections nationwide. Headquartered in New York, Verizon also provides communications and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. For more information, visit www.verizon.com/news/.

Verizon Enterprise Online News Room: News releases, blog posts, media contacts and other information are available at Verizon Enterprise Solutions News & Insights (news.verizonenterprise.com). News from Verizon Enterprise Solutions is also available through an RSS feed at http://www.verizonenterprise.com/rss-options/.

 

SOURCE Verizon



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