NEW YORK, March 15, 2016 /PRNewswire/ -- VertaMedia today announced it has gained membership to Integral Ad Science's Certified Viewability Partner Program. Integral is the leader in quantifying digital media quality, and VertaMedia's program membership signifies to advertisers that they are prepared to transact based on discrepancy-free viewability measurement, alleviating operational challenges.
"We are happy to join the Certified Viewability Partner Program and strengthen our cooperation with Integral Ad Science on improving video ads quality." – Alex Bornyakov, CEO VertaMedia
Once included in the Certified Viewability Partner Program, media sellers gain increased operational efficiency, which ultimately creates a relationship with their advertisers that is based on trust and effectiveness.
"We are excited to welcome VertaMedia to our program, and we look forward to continuing to help unify the digital advertising industry," said Scott Knoll, CEO Integral Ad Science.
Traditionally, media quality measurement relies solely on either the advertiser side or the publisher side, resulting in discrepancies of up to 20 percent. Discrepancies lead to significant issues for both sides of the sale, including transacting, planning and optimizing on quality media. Joining the partner program removes these issues by providing a single, accurate, discrepancy-free number on which both sides agree. Integral is the only third-party advertising verification company that is able to measure and report based on a single number.
To learn more about the Integral Ad Science Certified Viewability Partner Program, please visit www.integralads.com/about/viewabilityprogram/.
VertaMedia is designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of the box white-label solution for efficient inventory management, access to a marketplace with 80+ demand side partners for profitable ad serving and the one of a kind VertaMedia Intelli algorithm that ensures publishers effective yield optimization. Within its seven years on the market the company has grown to become one of the most trusted partners for thousands of online publishers. VertaMedia is headquartered in New York, NY, USA with offices worldwide.
For more information, please visit http://vertamedia.com.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris.
Learn more at www.integralads.com.
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