VerticalResponse Founder and CEO Janine Popick Named 2013 Small Business Influencer
SAN FRANCISCO, Oct. 9, 2013 /PRNewswire/ -- VerticalResponse, a subsidiary of Deluxe Corporation specializing in self-service marketing tools for small businesses and non-profits including email and social media marketing, announced today that Founder and CEO Janine Popick was named to the Top 100 Leaders in the 2013 Small Business Influencer Awards.
The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market.
"To be listed alongside companies like FedEx Office and Samsung means a ton to me and reflects VerticalResponse's commitment to growing small businesses," said Popick. "The whole company works to promote the best interests of the SMB market, and this award really acknowledges our efforts."
The Awards are designed to recognize the unsung heroes of small businesses - those who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful.
Says Anita Campbell, CEO of Small Business Trends and one of the co-founders of the Awards along with Ramon Ray of SmallBizTechnology.com, "Influencers are those who play crucial roles in the small business ecosystem, but who often are in the background. Many of the nominees are themselves small business owners, entrepreneurs or small businesses. The impact of the Awards goes well beyond nominees, however - the awards also encourage and excite the nominees' employees. The Awards are intended to provide that added little boost in motivation and morale that can make a big difference in results. Being nominated also distinguishes the nominee from competitors, and in that sense can lead to competitive advantage."
VerticalResponse Inc., a subsidiary of Deluxe Corporation, provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that marketing success can be measured. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.
About the Small Business Influencer Awards
The Small Business Influencer Awards, now in their third year, enable the small business community to nominate and show their support for those that influence and support them. The Awards have an open nomination period, with community voting, and then a judging period by a group of industry-knowledgeable judges.
The Small Business Influencer Awards initiative is produced by Small Business Trends, an award-winning online publication, serving over 6,000,000 small business owners, stakeholders and entrepreneurs annually, and SmallBizTechnology.com, a media company that produces online content and live events educating small and mid-sized companies on how to strategically use technology as a tool to grow their businesses. The Awards can be found on the Web at: SMBInfluencers.com.