NEW YORK, Nov. 16, 2015 /PRNewswire/ -- Verve, the leader in location-based mobile advertising, today announced the appointment of Tim Gough to the position of vice president of insights and analytics, and Bryan Throckmorton to the role of vice president of enterprise data, effective immediately. Building upon Verve's decade-long position as the preeminent authority on mobile location advertising, these appointments demonstrate the mobile marketing pioneer's ongoing commitment to employ modern data-mining and analytic techniques and deliver sophisticated insights and consumer intelligence.
Reporting to Verve's chief marketing officer, Julie Bernard, Gough is responsible for maximizing Verve's campaign analytics capabilities on behalf of clients, providing performance analysis that is deeply rooted in action-oriented consumer observations and informs future campaign strategies and innovative tactics. Throckmorton, who will report to Verve's chief product officer, Brian Crook, leads the company's enterprise data strategy, partnering with Gough to implement process, data and technology solutions to power advanced insight generation.
Gough has spent the last ten years at leading customer science company dunnhumby, where, since 2013, he served as vice president of media solutions. In this role, he led an insights team responsible for the delivery of all non-retail media targeting and effectiveness with established media partners, including Facebook and Twitter. An expert on consumer insights, audience development, media targeting and sales attribution, Gough led initiatives to drive revenue for retail and CPG brand partners through a combination of proprietary methodologies, knowledge of global best practices and relationships with media partners across digital, TV, social and mobile channels.
"Having worked with Tim in the past, I am thrilled to be reunited with this creative insights master," said Bernard. "Tim shares my passion for a fierce focus on delivering magical consumer experiences and elevates analytic outputs by producing them through a robust consumer lens. His command of the complex media landscape coupled with his unique ability to extract substantive meaning and insights from intricate data assets makes Tim the perfect leader to build upon Verve's strengths."
Prior to Verve, Bryan Throckmorton was a vice president at Acxiom (ACXM), where, over the course of five years, he more than tripled the size of the strategy consulting practice and led the company's overall global consulting and analytics organization to double-digit growth annually. Most recently, he was chief revenue officer at Big Cloud Analytics, where he was part of a core team to grow the company into one of the leading analytics firms in the Internet of Things space using data streams from wearables and internet connected devices.
"Bryan's experience scaling high-performance, customer-centric strategy organizations gives Verve the edge as we take our enterprise data strategy to the next level, augmenting data intelligence efforts in real-time," said Brian Crook, Verve's chief product officer. "Bryan's track record helping large firms integrate their business and marketing strategies using data and technology will advance Verve's existing data and analytics capabilities by delivering solutions that put brands, and their consumers, at the center of every decision, ensuring long-term customer loyalty in the process."
Verve is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company's proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry's most sophisticated closed-loop attribution model, Verve's robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.
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SOURCE Verve Mobile