NEW YORK, Nov. 9, 2015 /PRNewswire/ -- Verve, the leader in location-based mobile advertising, has been honored with the Momentum Sports Marketing Symposium's audience award for Best Sports Experience Technology. Tremor Video, Tap.in2, Fan Media Network and Omnigon/Bracket Pro competed against the mobile marketing platform on Thursday, November 4. The judges were Kathy Carter, president, Soccer United Marketing; David Abrutyn, executive vice president and principal, Bruin Sports Capital; Steve Horowitz, partner, Inner Circle Sports and Omid Farhang, chief creative officer, Momentum Worldwide.
From Kansas City to the Bronx, sports fans use mobile technology to enhance their viewing experiences – whether at the stadium or on the couch. Effective 'fanvertainment' depends on three things: location accuracy, quality creative and seamless brand experiences. Verve's mobile marketing platform removes complexity for sports teams and brand marketers, allowing advertisers to communicate with desired fans whether on location at their favorite sports venues or viewing from their preferred device.
Capturing the audience vote by a wide margin, Verve received acclaim for its technology that identifies fans based on their location, digital and TV viewing habits. Verve excited the audience by showing they can serve mobile ads on thousands of premium publisher applications as well as use beacon technology to serve push notifications. Their pitch included a before-the-game activation (targeting people to buy tickets), a during-the-game push (encouraging fans to enter to win a Silent Auction sweepstakes or to predict the score) and an after-the-game re-targeting initiative (with different creative versions for different fan groups, either promoting early access to season tickets or incentives for sports apparel purchases) to keep the brand top of mind.
"We are honored that the audience recognized the sophisticated nature of Verve's mobile location technology for optimal fan engagement," said Verve's regional vice president of northeast sales, Jason Brenner. "Nearly 80 percent of US sports fans use mobile to make plans to attend a live event, and 75 percent of US adults access sports content on mobile at least weekly. Location data is the future of media and it's also the future of how sports teams and brand marketers engage with fans."
Verve is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company's proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry's most sophisticated closed-loop attribution model, Verve's robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.
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