NEW YORK, July 11, 2016 /PRNewswire/ -- Viamedia, the television industry's largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with NewWave Communications, in which Viamedia will continue to represent advertising sales throughout the Evansville and Terre Haute, Indiana, markets.
"We are thrilled to continue our partnership with NewWave Communications," said Viamedia CEO Mark Lieberman. "Like Viamedia, NewWave Communications takes a proactive, flexible and optimistic approach to ensure growth and customer satisfaction."
NewWave Communications is an established provider of high-speed Internet, TV and telephone services to residential and business customers in Arkansas, Illinois, Indiana, Louisiana, Mississippi, Missouri and Texas. Viamedia has represented TV ad sales for NewWave Communications in multiple markets since 2006.
"We are immensely proud to have worked with Viamedia for the past decade," said NewWave Communications CEO Phil Spencer. "Our renewed partnership is a significant milestone for us, our subscribers and local advertisers across multiple markets, and we hope to collaborate with Viamedia for years to come."
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,500 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 30 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
About NewWave Communications
NewWave Communications is a broadband company delivering Internet, TV and Phone services to residential and business customers in Arkansas, Illinois, Indiana, Louisiana, Mississippi, Missouri and Texas. NewWave's growth strategy includes an on-going investment in new technology, its fiber optic network, employees and the customer experience. For more information, visit: www.newwavecom.com.
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