LEXINGTON, Ky., Jan. 19, 2012 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced that they have restructured their local sales staff in Southern Pennsylvania and have promoted Joe Mrochko to Local Sales Manager (LSM) of the region.
Mr. Mrochko joined Viamedia in June 2011 as Manager of Strategic Development, where he has been instrumental in launching several new advanced advertising initiatives. In his new role as LSM, he will oversee the sales team, sales revenues and continued growth in Eastern Berks County, Northern Lancaster County and Central Pennsylvania.
Mr. Mrochko has had a long career in the media industry. Prior to joining Viamedia, he held the position of Sales and Marketing Manager for the Alabama Radio Network in Birmingham, Alabama.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.