LEXINGTON, Ky., April 22, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the promotion of Becky Jones from Vice President to Senior Vice President of Marketing and Research. In her new role, she is responsible for enhancing the corporate brand strategy and identity as well as integrated marketing communications efforts for the Company's rapid expansion efforts.
"In just the past year alone, Viamedia has experienced rapid growth and expansion, and as part of our company's new strategic direction, we have also made key additions and changes to our senior leadership team," said Mark Lieberman, President & CEO, Viamedia. "In order to support our continued success, we are promoting Becky to Senior Vice President of Marketing and Research. As one Viamedia's original corporate employees, Becky has been essential to our rise as an industry leader. She has proven to be a visionary leader, and her deep industry knowledge and insights are highly valued as we look to the future."
One of the company's highest ranking female executives, Jones is also an active member of many industry associations, including, Cabletelevision Advertising Bureau, Women in Cable Telecommunications, CTAM, Fiber to the Home, NCTA, American Cable Association and the Media Ratings Council.
"Viamedia has had an incredible year celebrated with many milestones," said Becky Jones. "Strategic partnerships and new customer wins have propelled our expansion to new levels as we continue to deliver exciting and innovative solutions to our customers. I have been with Viamedia since its early days and am thrilled to be part of our next phase with the new management team. I look forward to the challenges ahead as we continue our expansion and new industry approach."
Jones has also been recognized as an industry leader, including recognition as CableFAX 2013 "Most Powerful Women in Cable" and Multichannel News 2013 "40 Under 40."
Dually headquartered in New York, NY and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com