LEXINGTON, Ky., Dec. 7, 2011 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced that Jim O'Neill, a seasoned cable advertising operational leader, has accepted the position as Director of Client Services.
Mr. O'Neill comes to Viamedia with significant experience in the media business. Most recently, he worked as Area Director of Ad Sales Operations for Comcast Spotlight in California, a position he held for over four years. Other past media experiences include OneMediaPlace and AT&T Media Services, as well as owning a consulting firm working directly with telecommunications companies for third party verification processes.
In this role, he will oversee and manage the daily activity of all traffic operations related to Viamedia's nation-wide, multiple headend, and multiple time zone cable television advertising sales division. On a corporate level, Mr. O'Neill will oversee assigned staff and all third party contractors and/or vendors relative to the Client Services (Traffic) department. He will implement policies, procedures and all check and balance systems to ensure the smooth and efficient operation of entire department. Additionally, he will be responsible for the overall organization, design, installation, monitoring, maintenance and upgrades of all technically related aspects of the department.
"Viamedia is a growth organization," said Viamedia's EVP of Operations, Randy Lykes. "With presence in 53 markets across the US spanning all four time zones, having the industry's best operational team to oversee our foundation is the key to our operational success. We are pleased to have Jim join our organization. We are confident that will be instrumental to taking our organization to the next level."
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.