NEW YORK, Sept. 24, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, today announced its participation at leading events during Advertising Week 2013, taking place from September 23 – 27 in New York City. Advertising Week is the world's premier annual gathering of marketing and communications professionals. Viamedia's innovational leaders and products will be featured participants, including executive panel discussions, company participation in the Ad Week Experience, acceptance of CableFax's Top Operator of Technology award, and launch celebration hosted by new advertising company placemedia.
"Viamedia remains the industry's leader, providing world-class advertising sales representation and innovative solutions for MVPDs throughout the United States," said Viamedia CEO and Co-Founder, Jeff Carter. "We are thrilled to be a featured participant at Advertising Week 2013, which draws the industry's key business drivers, and holding the official launch event of placemedia with our esteemed colleagues."
Becky Jones, Vice President of Marketing and Research of Viamedia, is a panelist at "The Measurement Matrix: Bringing It All Together" that takes place September 24 at 9:00am, as part of the CableFax TV Innovation Summit. Jones will be joined by colleagues from Nielsen, ABC, Time Warner Cable, and Davis Communication Group. They will be discussing the challenge of creating a measuring system that satisfies the new multiplatform ecosystem in advertising.
A 14-year, award-winning cable television advertising veteran, Jones oversees corporate communications, marketing, and research, and leads Viamedia's marketing team that assists the sales efforts across the company. Sales team responsibilities include market analysis, geographic targeting, demographic profiling, behavioral purchasing patterns, and training sales teams to assist advertising clients with their response rates by utilizing Viamedia's extensive research catalogue. Jones also oversees social marketing and public relations for Viamedia.
Additionally, Viamedia's new company placemedia will also host its official launch event on September 25. The only full-automated self-service portal for online and cable advertisers, placemedia partners with the nation's leading television providers, enabling advertisers to monetize programming across all networks as they capture the brand building power of television combined with the improved audience measurement and accountability of online.
placemedia will participate in the Advertising Week Experience (AWE) in The Times Center in NYC, on Wednesday, September 25 – Booth #A6. In addition, Chris Satovick, SVP of Operations, placemedia, will participate in the "Masters of Monetization: Video" panel at 4:30 pm on Wednesday, September 25. Satovick will be joined by colleagues from Grab Media, Google, NCC Media, Machinima, Yahoo, and Ustream. They will discuss monetization strategies and technology, including programmatic and direct sales, importance of scale and measurement, future of content creation, native advertising and branded entertainment, distribution options, and the future of digital upfront.
placemedia's official launch party takes place September 25 from 6:00pm to 8:00pm at Monarch Lounge, located in Manhattan at 71 West 35th Street on the 18th floor. For more information, or to RSVP, please visit placemedia.eventbrite.com.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.
Based in Salt Lake City, placemedia gives advertisers the ability to leverage the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment.