LEXINGTON, Ky., Feb. 17, 2012 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced that Brendan Gleeson will be joining the company as Chief Financial Officer (CFO) based in Lexington, KY.
Mr. Gleeson has had a tenured career in media finance coming to Viamedia most recently from Double O Radio, a thirty-two station radio group, where he served as COO. In addition, he served as SVP of Finance and Operations at Time Warner Media Sales, VP and CFO at Roberts Radio, VP of Finance at WP Radio and VP of Finance at Central European Capital Investors.
"Viamedia has enjoyed significant annual growth since the inception of our company. In addition to our success in the execution of our field level business, we have performed as admirably in our ability to manage our financial responsibilities to our partner companies, auditing firms, shareholders, government agencies, lenders and vendors," said Viamedia CEO, Jeff Carter. "Viamedia has grown to become a business with a complex financial structure and our business outlook indicates a trajectory toward increased complexity in this realm of our business. This anticipated growth has resulted in a decision for Viamedia to increase our upper level financial management team and to locate our CFO to our corporate offices in Lexington. This will allow the CFO more frequent day to day interface and strategy opportunities with the majority of Viamedia's executive team. Brendan brings deep experience in the field of media finance and will be a significant asset to Viamedia as we continue to grow our company."
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.