Viamedia Names Chip Longfellow VP/GM for Chicago Operation
LEXINGTON, Ky., Oct. 23, 2012 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced the appointment of Chip Longfellow as Vice President/ General Manager for their Chicago operation. Longfellow is an advertising veteran with more than 28 years of cable, radio & outdoor industry experience.
Longfellow joins Viamedia after serving 19 years with TCI/AT&T Media Services as a Division Vice President. While at TCI/ AT&T, he oversaw the company's cable advertising operations in the Mid-West and was instrumental in helping the company develop the (former) Chicago & Minneapolis/ Twin Cities Interconnect partnerships. He served as Chairman for both partnerships.
Most recently, Longfellow served 9 years in the outdoor industry, with Adams Outdoor Advertising, where he served as the Corporate Vice President of Sales and most recently Corporate Vice President of Organizational Support.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.