LEXINGTON, Ky., Jan. 24, 2012 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced that they have hired Brad Henderson as Director of National Sales. Mr. Henderson will be based in Chicago, IL and will have direct oversight of the national sales efforts for Viamedia in their Midwest, Central & West Coast divisions.
Mr. Henderson comes to Viamedia most recently from Comcast Spotlight in Seattle, where he served as National Sales Manager for the past three years. Prior to Comcast, he spent nine years with Time Warner Cable Media Sales' Midwest region as National Sales Manager in both the Chicago (from 2004-2009) and Milwaukee (2001-2004) markets.
Mr. Henderson began with Viamedia on Monday, January 23rd.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.