LEXINGTON, Ky., July 27, 2011 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced an agreement to represent the advertising sales for CenturyLink, a leading provider of high-quality broadband, entertainment and voice services.
Under this agreement, Viamedia will represent the local, regional & national advertising sales for CenturyLink™ Prism™ TV on a wide variety of ad supported cable networks in multiple markets across the US.
"As the media landscape continues to change, new opportunities to reach consumers open up for the media buying community," said Viamedia's CEO, Jeff Carter. "Entering into an agreement with an industry-leading communications company such as CenturyLink is an honor for Viamedia. With CenturyLink's cutting edge IPTV platform and Viamedia's advanced video delivery mechanisms and well-established advertising sales experience, we are confident that we will offer the perfect partnership for the media buying communities in CenturyLink's respective markets."
Viamedia offers video providers all across the country with high quality advertising sales representation. Viamedia currently represents 4 million cable households across the United States.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.