Viamedia Turns To Rentrak For Its National And Local Market TV Currency
—Rentrak's More Granular & Stable TV Ratings will Help Viamedia Deliver Improved Advertising Schedules—
PORTLAND, Ore., Feb. 6, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services.
As the largest non-MSO affiliated video ad sales organization in the United States, Viamedia will utilize Rentrak's stable and granular TV measurement across the largest landscape of broadcast and cable networks to expand opportunities and improve advertising schedules.
"As one of the largest advertising sales organizations, we are proud to utilize Rentrak's TV currency so we can help our clients place the right advertising messages on the best networks to reach their target customers," said Becky Jones, Vice President of Marketing and Research at Viamedia.
"Viamedia's adoption of Rentrak's TV currency extends the value proposition for highly targeted networks in the TV landscape," said Chris Wilson, President of National Linear Television at Rentrak. "The stability of Rentrak's TV ratings and depth of networks reported allows Viamedia to make more viewing impressions available and monetize it across the entire TV viewing spectrum, which is great for the buyer and seller of TV and adds greater value to Viamedia and their operator partners."
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com
SOURCE Rentrak Corporation
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