Viamedia's Vice President of Marketing and Research, Becky Jones, Recognized by CableFAX as One of the Most Powerful Women in Cable
LEXINGTON, Ky., Nov. 11, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, today announced that Becky Jones, the company's Vice President of Marketing and Research, has been named an award honoree for CableFAX's Most Powerful Women in Cable. Jones, who was recently recognized by CableFAX as "Marketer of the Year" and "Affiliate Sales Person of the Year," will be honored at the CableFAX Most Powerful Women in Cable breakfast. The honor will be on November 21 at the Grand Hyatt in New York City.
CableFAX's annual award for Most Powerful Women in Cable recognizes the excellence across all areas of cable, and celebrates the industry's best who have distinguished themselves for their contributions in leadership, innovation, and community.
A 14-year cable television advertising veteran, Jones oversees corporate communications, marketing, and research, and leads Viamedia's marketing team that assists the sales efforts across the company. Sales team responsibilities include market analysis, geographic targeting, demographic profiling, behavioral purchasing patterns, and training sales teams to assist advertising clients with their response rates by utilizing Viamedia's extensive research catalogue. Jones also oversees social marketing and public relations for Viamedia.
"Becky is a valued leader, and has been instrumental in our company's continued growth and innovative solutions," said Joe Noonan, COO of Viamedia. "We are honored that Becky with her esteemed colleagues will be recognized for their efforts at CableFAX's Most Powerful Women in Cable breakfast."
For a complete list of CableFAX honorees visit: http://www.cablefax.com/cfp/awards/
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.