CHICAGO, Oct. 23, 2013 /PRNewswire/ -- Vibes, a mobile marketing technology leader, today announced it has been featured in the October 2013 report by Forrester Research, Inc. "Mobile Messaging Vendor Overview." The report provides a framework for narrowing the list of potential vendors that can help businesses successfully navigate the vast and fragmented mobile landscape.
According to the report, "Vibes is one of a growing number of solutions providers with depth of expertise and a broad solution. It has 15 years of experience in mobile, more than 550 SaaS clients, and more than 100,000 campaigns." The report also states that Vibes is "one of seven tier one aggregators and the only tier one aggregator with a holistic mobile relationship management platform – Catapult."
"It's an honor to be highlighted in the Mobile Messaging Vendor Overview report by Forrester," said Jack Philbin, Vibes co-founder and CEO. "I believe this mention commends our mobile marketing technology that is helping brands and retailers deepen their customer relationships. Building on our strong heritage in messaging, we're thrilled to be leading the new frontiers of mobile wallet and mobile relationship management."
The report states, "Most eBusiness professionals have been involved with developing mobile strategies and services for just a few years – if that. In this short time, they have had to master or, at a minimum, guide usage of a plethora of technologies, from 2D bar codes to native applications and messaging. Mobile is a growing industry attracting entrants from startups to large enterprises and those in adjacent businesses."
The complete "Mobile Messaging Vendor Overview" report is available for download at http://www.vibes.com/ForresterReport. A recording of the webinar "Next Level" Mobile Marketing with guest Melissa Parrish of Forrester can also be viewed here: http://www.vibes.com/Forrester.
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 3 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Gartner Research recently named Vibes a "Cool Vendor in Mobile Marketing" and Forrester Research, Inc. recently featured Vibes in the October 2013 Mobile Messaging Vendor Overview report. The Common Short Code Administration (CSCA) recognizes Vibes as one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes.
Kristin Parran Faulder
InkHouse (for Vibes)