Mobile Marketing Pioneer Leads Market with Effective Tools for Creating Meaningful Engagements Between Brands and Consumers, and Driving ROI

CHICAGO, Aug. 12 /PRNewswire/ --  Vibes Media, the mobile marketing leader, today reached the one billionth SMS (text message) interaction between brands and consumers. The billionth message was sent as part of a Pittsburgh Penguins mobile campaign surrounding the 2013 NCAA Men's Division 1 Ice Hockey Frozen Four Championship. With unprecedented growth and more than 300 customers across a wide spectrum of industries including Best Buy, Subway, Bon Jovi, and FOX Broadcasting Company, Vibes now averages more than one million text messages per day sent between brands and consumers, enabling meaningful engagements through the mobile channel that drive significant ROI for organizations' mobile marketing initiatives.  

(Logo:  http://photos.prnewswire.com/prnh/20100812/NE49571LOGO )

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100812/NE49571LOGO )

"Since the inception of the mobile marketing industry, we've helped this space evolve from a novelty to a must-have marketing program with the ability to drive significant ROI for brands," said Jack Philbin, Vibes president and co-founder. "Mobile is the only channel that can create consistent, ongoing, and always-on lines of communication with audiences; reaching the one billion interaction milestone shows that text messaging campaigns, while perhaps not as sexy as shiny new applications, are the most effective means for connecting to consumers in a meaningful and timely way."

Text messaging and the mobile channel are showing significant gains on traditional marketing vehicles in terms of ROI. According to the 2010 Response Rate Report conducted by the Direct Marketing Association, marketers using the mobile channel averaged text messaging click-through rates of 14.06% and conversion rates of 8.22%. By contrast, marketers using Internet display had click-through rates with a mean of 0.76% and a conversion rate of 4.43%. E-mail also fell short to text messaging with rates of 6.64% and 1.73%, respectively, while direct mail response rates topped off at 5.72%.

Reaching one billion brand and consumer interactions punctuates a successful first half of 2010 for Vibes that saw continued profitability in Q1 and Q2 and another record-breaking monthly revenues figure in  June.  Revenues are on pace to grow 100% in 2010 for Vibes' sports and entertainment, radio and TV brand customers, and total revenues in the first half of 2010 have risen 33% over the same period in 2009.  The company expects to announce enhancements to its mobile marketing platform later this year.

About Vibes

As one of North America's largest mobile marketing companies, Vibes has delivered over a billion mobile messages for a wide range of clients in the marketer and publisher categories. Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device. Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards. The company's clients include Verizon Wireless, Best Buy, AT&T, Sprint, MillerCoors, T-Mobile, Accuweather, Tribune, Gannett, Emmis Communications, CBS Radio, Gray Television, BET, MTV, Madison Square Garden, Research In Motion, Entercom Communications, and dozens of NBA, NFL, NHL and MLB teams. To learn more about Vibes, visit www.vibes.com.

SOURCE Vibes Media

Back to top

RELATED LINKS
http://www.vibes.com