VICE Publishes Full Digital Edition on Issuu North America's Hippest Publication Improves Advertiser Value on the Issuu Platform
NEW YORK, Aug. 8, 2012 /PRNewswire/ -- VICE Magazine is now publishing its free irreverent magazine in its entirety online with Issuu's award-winning platform. The platform allows VICE to build on its million monthly print readership and site visitors by reaching new readers on desktop, mobile and iOS devices while improving value for magazine advertisers.
VICE's placement affirms Issuu as the dominant platform of choice for independent art and culture magazines, due to its Webby-honored design and ability to help publishers build their business value.
The magazine's advertisers can expect boosted exposure and interactive options from the online edition. Issuu allows the magazine to promote themselves through Issuu's advertising tool, AdPages, which is the equivalent of Google Ads for publishers, providing in-depth statistics on readers' browsing and reading behavior.
"VICE has stepped up their game with their attention to digital engagement," said Mik Stroyberg, Head of Consumer Engagement for Issuu. "This will be a great chance for them to offer real value to readers and advertisers around the world."
While readers will only find the U.S. edition on Issuu today, the media house is planning to bring its 20-plus national editions online by 2013.
VICE was launched in 1994 as a 'punk zine' and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world's premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division. VICE's digital channels include The Creators Project, dedicated to the arts and creativity, Motherboard, covering cultural happenings in technology, and Noisey, a music discovery channel. To date, VICE boasts over 60 established shows that cover everything from current events to sex to investigative reporting to music to kittens.
Issuu is the fastest growing digital publishing platform in the world, with more than 50 million monthly users and host to over four million publications. Issuu is a very popular destination site where people engage with the web's best publications and where publishers build their audience. Founded in 2006, Issuu was listed amongst Time's Top 50 Web Sites of 2009. They have offices in Copenhagen and New York.