BROOKLYN, N.Y., Jan. 25, 2017 /PRNewswire/ -- Victoria presented Spoons Across America with a ten thousand-dollar donation in honor of the culmination of their #ReadYourLabel campaign - a movement to encourage consumers to be more aware of the products they feed their families by sharing the pledge to read their label. The check presentation took place on Friday, January 20, at PS 132 in Manhattan during The Dinner Party Project, a Spoons Across America educational in-school program that engages 5th graders in a series of lessons on healthy eating concepts and skills.
The #ReadYourLabel movement officially kicked off on September 7th, 2016, which Eric L. Adams, President of the Borough of Brooklyn, proclaimed "Read Your Label Day," stating, "All of Brooklyn joins today to recognize and honor Victoria for its outstanding contributions to increase public awareness about the importance of choosing healthier options." Victoria engaged consumers to show their support by sharing Victoria's Facebook post or using #ReadYourLabel. For every share or hash tagged post, Victoria agreed to donate $1 (up to $10,000) to Spoons Across America, a not-for-profit organization that teaches children healthy eating habits. To date the video has been viewed over 66K times.
Like its hometown, Brooklyn, Victoria is a leader of positive change in the food industry and is leading compliance with the new FDA label ruling on communication around added sugar – we are proud to say we have no added sugar and clearly state that on our packaging.
"Modern consumers are more conscious than ever about eating healthy, however they still habitually purchase and serve food that isn't the best option. Victoria is committed to Positive Category Change and transparent labelling,which we believe helps them make better choices," said Tim Shanley, Victoria representative.
Founded in 1929, Victoria continues to craft premium pasta sauces with only a handful of fresh ingredients - no water, no paste, and no sugar added. At Victoria, Ingredients Come First™; it was the first major pasta sauce brand to put its ingredients on the front of its label and is now at the vanguard of the Read Your Label movement.
About Victoria - ITALY BORN. BROOKLYN RAISED.™
Victoria is a Brooklyn-based company founded in 1929. Victoria's SOUL is grounded in Italy's Campania Region, the founder's homeland. Victoria's SPIRIT thrives on Brooklyn's energy at the forefront of the artisanal food movement and modern living. As the #1 slow kettle-cooked pasta sauce manufacturer in the U.S., Victoria uses fresh ingredients for its specialty Italian sauces and condiments. Using traditional cooking methods, Victoria sauces are slow kettle-cooked in small batches to ensure rich flavor and a homemade taste. Committed to the values of quality, honesty, authenticity, and community, Victoria believes that Ingredients Come First™.
In sync with the spirit of Brooklyn, Victoria is setting the pace on the cutting-edge of the food revolution. Victoria continues to allocate resources into proprietary research and consumer analytics to come up with "Brooklyn-style" innovations. As culinary trends continue to evolve and consumers become more health and socially-minded, Victoria's mission is to offer the most relevant selection of products, while never losing its heritage of delicious homemade taste.
ABOUT SPOONS ACROSS AMERICA
Spoons Across America is a pioneering not-for profit that develops and fields a comprehensive curriculum of proprietary, experience-based food education programs. We believe the best way to encourage better nutrition among children is to engage all their senses and feed their natural curiosity. Our programs awaken and inspire a lifelong passion in children to explore smarter, more nutritious and more diverse food choices. We strive to improve children's relationship with food so that they may enjoy the benefits of healthier bodies, healthier lives, healthier families and a healthier community. http://spoonsacrossamerica.org/
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SOURCE Victoria Fine Foods