Video Blog Challenges Brands to Optimize for YouTube's One Channel
New format shows 20% increase in page views across channels
BALTIMORE, Md., June 20, 2013 /PRNewswire/ -- On June 5, YouTube transitioned its format to the new One Channel format. The site referenced a 20% increase in page views across channels that opted in to the beta phase and now the millions of channels on YouTube are all subject to the new visual format that leverages responsive design, among other feature changes, to improve user experience across devices.
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In addition to the visual changes in the channel layout, YouTube One Channel also gives brands, and marketers, an opportunity to quickly connect with new visitors to their channel through features such as the trailer video. R2integrated is a digital marketing and technology agency that manages social channels and content strategy for brands such as Microsoft Cloud OS and Hershey's Chocolate World. In a recent video and blog, the agency discusses how, and why, to optimize a channel for the new YouTube format.
Watch the r2i video for an overview of how to make the most of a YouTube channel.
R2integrated ("r2i") is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey's.
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