NEW YORK, Aug. 9 /PRNewswire/ -- A giant pop up maze has appeared in the heart of London's iconic Trafalgar Square as part of campaign by the West End Partnership to encourage visitors to enjoy getting a little lost whilst exploring the area.

See video from West London at: http://inr.synapticdigital.com/cake_37518

For five days visitors can enjoy exploring the maze and wondering through many of the West Ends most famous streets, lanes and squares. Each 'Street' within the maze will highlight some fascinating facts about the cultural history of the West End, such as Carnaby Street, which apparently inspired Ray Davies to write The Kinks hit 'Dedicated Follower of Fashion', or Trafalgar Square, which is said to be home to the world's smallest police station.  

Upon reaching the heart of the maze, visitors will be rewarded with an exclusive taste of the amazing entertainment, culture, dining and shopping on offer throughout The West End. Jace Tyrrell, Campaign Director, the West End Partnership says "By creating the maze and filling it with some of the best examples of what the West End has to offer, we're hoping to encourage visitors to go beyond their usual path and enjoy getting a little lost! The West End is filled with hidden gems, wonderful boutiques, cafes, shops and cultural hot spots all waiting to be discovered. With so much to enjoy it's worth getting lost again and again!"

The maze aims to celebrate London's West End as the world's top cultural, entertainment, shopping and dining destination, with a global mix of 2,500 restaurants & bars, 2,000 shops, 40 renowned theatres, 30 museums and galleries, 17 Michelin star restaurants and 7 tranquil green spaces.

The maze itself measures approximately 30m x 20m and each hedge is 2.4m high. The maze has been constructed using 118 individual 2m sections, with a mixture of laurel and thuja hedging. Six articulated lorries delivered the hedging to Trafalgar Square on Sunday evening and a dedicated team worked through the night, taking approximately six hours, to build the maze structure.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

08NY10-0321

SOURCE Synaptic Digital; West End Partnership

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