2014

Video is King: AlmapBBDO Blends 105 Getty Images Clips to Craft a Love Story, "85 Seconds" New twist on 2012's award-winning "From Love to Bingo" uses moving images, not stills, showcasing the breadth of Getty Images Video content

NEW YORK, May 14, 2013 /PRNewswire/ -- Following the viral success of the award-winning video "From Love to Bingo" campaign, AlmapBBDO has launched a new universal love story for Getty Images, this time using 105 seemingly unrelated Getty Images video clips.

"85 Seconds" tells the dramatic love story of a couple who meet as children, separate after graduation and reunite as adults. Leveraging a diverse range of creative, editorial and archival Getty Images Video, the Sao Paolo-based advertising agency AlmapBBDO weaved the clips together to create a short, tender and captivating narrative.

As the story unfolds with no dialogue – only music and video from Getty Images –, a stopwatch feature tracks the story, second by second. At the film's conclusion, the stopwatch speeds ahead to 63,103,983 seconds, the estimated length of the entire Getty Images Video collection.

"'85 Seconds' is a stunning showcase of the unrivalled depth and breadth of Getty Images Video offering to the creative community," Yvonne Chien, Senior Vice President of Marketing at Getty Images said. "We are delighted by AlmapBBDO's innovative thinking and hope their great work inspires and entertains audiences worldwide."

With 2,604,414 views and counting, AlmapBBDO Copywriter Sophie Schoenburg and Art Director Marcos Kotlhar caught the attention of millions with the viral "From Love to Bingo" campaign last year. The 2012 piece was composed of 873 pictures which created a kind of digital "flip book," telling the life story of a man who loses his spouse, but wins at bingo – and finds the strength to overcomes his sadness and sail around the world. This year, the team applied a similar technique, but instead relied on a selection of Getty Images Video to tell a different tale.

"We reviewed more than 4,000 Getty Images Video clips and adapted the story as the research evolved. Sometimes we searched for something we had in mind, and other times we would find something great we weren't looking for." AlmapBBDO Copywriter Sophie Schoenburg. "That's when we realized that if we played all the clips in Getty Images Video collection, it would take 63,103,983 seconds -- which is two years. It's huge!"

Getty Images currently offers 1.4 million creative and editorial videos, available at http://www.gettyimages.com/footage

Additional Links
"85 Seconds:" http://www.youtube.com/watch?v=iGgqEKP0oPc

About Getty Images

Getty Images is a leading creator and distributor of still imageryvideo and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at www.facebook.com/gettyimages and Twitter at https://twitter.com/GettyImages.

Media Contacts:
Maria Dias
(646) 613-4020
Maria.Dias@gettyimages.com

Jennifer Spector
(212) 539-3299
jennifers@mbooth.com

SOURCE Getty Images



RELATED LINKS
http://www.gettyimages.com

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