MINNEAPOLIS, March 30, 2017 /PRNewswire/ -- Former HGTV and DIY Network host, Matt Muenster, and producers, Sarah Sundahl and Linda Elmquist, have launched a new video production company, SPOKE612. All three founders will operate as managing partners. The agency is based out of Minneapolis, Minnesota, and serves clients nationwide.
Having roots in home improvement television shows, the founders of SPOKE612 have learned how to turn out productions in the most stressful and fast-paced environment, all while crafting compelling storylines.
"Our training has been more than intense. Home Improvement TV is really hard – you have to shoot and plan the production while you're completing a remodel and capturing a story. The logistics are mind boggling," said Elmquist.
"But it's taught us to be over prepared for every other situation," added Muenster. "We're a small, yet agile, team and we can problem solve on the fly – not much shocks us or makes us nervous."
Now, the trio has decided to leave television and focus solely on production. SPOKE612 will draw upon their combined three decades of experience to produce visual, video and spoken content that will be used in broadcast, advertising, web and social media to support brand messaging.
"Television is no longer the only way to broadcast content. Web and social media are growing platforms for message delivery and consumer engagement," said Sundahl. "We want to take our storytelling expertise and apply it to an online platform."
From pre-production, direction and shooting to post-production and publication, their extensive experience behind-the-scenes and in front of the camera allows the team to offer multi-faceted services that are unique in the industry.
"More than just your fulfillment vendor, we want to be your creative partner," said Elmquist. "We'll be there from concepting to final motion graphic touches and every step in between. Plus, we have the creative chops to take your idea from inkling to masterpiece."
Muenster, Sundahl and Elmquist have been working with clients since spring of 2016, but officially branded and launched SPOKE612 in early 2017. The agency has already established an impressive foundation of work during its first year, with numerous complete productions for clients such as Tractor Supply Co., Ameren Illinois, 3M, Safety National, Troy-Bilt and Cortland Partners. Additionally, SPOKE612 recently received a 2017 Platinum Level AVA Digital Award for their work on Tractor Supply Co. Samples of their work can be seen at spoke612.com/work.
"Not only do we want to work with established companies to promote products and services, but we also want to work with social media platforms, advertising users and public relations agencies," said Sundahl. "These are the people who have a need for visual storytelling and creative content – and that's our sweet spot."
"When it comes to the home improvement space, no one tells a story better than we do," added Muenster. "Now, we're bringing that same competitive drive, creativity and production savvy to clients."
SPOKE612 Productions LLC is a video and content production company with roots in home improvement television shows. Uniting more than 30 years of collective experience, the company has been perfecting the art of storytelling long before "content" became a buzzword. Headquartered in Minneapolis, Minnesota, SPOKE612 works with clients across the country to tell memorable stories and create visual content to support brand messaging in a digital format. For more information, visit spoke612.com.
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