Videology Q4 "Video Market At-A-Glance" Report Reveals 35% YOY Growth
Analysis Shows Diversifying Array of Marketers Utilizing Video Advertising
NEW YORK, Feb. 13, 2014 /PRNewswire/ -- Videology – one of the world's largest video advertising platforms – today released its 4th quarter 2013 findings on the video advertising market in the United States, showing diversification and strong growth among advertisers.
According to the analysis, which is based on over 3.2 billion impressions delivered via Videology's platform from October through December 2013, more categories of advertisers are spending on video. In Q4 the number of different categories using Videology's platform expanded to 27, compared to 20 in Q4 2012, while total impressions on the platform grew 35% year-over-year and 16% quarter-over-quarter.
The Financial sector increased more than any other category on the platform, with an 8 times increase in total impressions from Q3. With tax season looming, financial advertisers generally increase fourth quarter spending. Comparing Q4 2013 to Q4 2012, however, share of total video spending in the financial category still rose from 8% to 12%, showing more than seasonal growth. In related research, Videology found that U.S. video viewers are more likely than the average consumer to be concerned with financial security, and more likely to do online banking and investing.
Additional highlights from the Q4, 2013 U.S. Video Market At-A-Glance include:
- With 50% of campaigns running on Videology's platform now classified as "agnostic"—meaning advertisers allow the system to optimally deliver across the screens that will deliver the best outcome to achieve campaign goals—ads on mobile devices jumped 63% quarter over quarter.
- While 30-second spots remain most popular, comprising 54% of all ads, 15-second ads have been gaining in popularity, increasing share for the third straight quarter. In Q4 these ads rose 6 percentage points, and now comprise 44% of all ads.
- Of the 68% of advertisers using "advanced" targeting in the U.S., 62% utilized online consumer behavior to retarget their ads, making it the most popular targeting tactic three quarters in a row.
The full U.S. Video Market At-A-Glance and other country-specific versions are available on the Videology website.
Videology (videologygroup.com) is one of the world's largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information, contact Michele Skettino at Michele@videologygroup.com or 212-231-7853.