SINGAPORE, May 16, 2017 /PRNewswire/ -- Knorex announced today that it is making available for free to all its advertising customers worldwide, the ability to seamlessly track and report viewable impressions for their digital campaigns. All campaigns run by Knorex performance team and third-party vendors using Knorex AdTags have immediate access to this capability.
Viewable impression, as defined by Media Rating Council (MRC), is one when an ad is seen at least 50% for one second or more. The ability to track viewable impressions is essential towards enabling an advertiser to learn the whereabouts of their media investments particularly in the world of programmatic advertising. Through XPO dashboard, advertisers get to see their impressions in real-time for new insights in addition to the standard CPM-based media buy.
Knorex recognizes the challenges that are emerging for advertisers, including those posed by ad fraud. Programmatic buying is slated to cover 70% of the market in the US and UK this year, which further exacerbates the need for more comprehensive, accurate reporting.
"By rolling out this new feature, we aim to equip our customers further with contributory metrics that would impact their business objectives," said Justin Choo, Chief Product Officer at Knorex, "and by making this feature available at no additional fee, we hope to accelerate the adoption of a requisite metric as part of a measurable digital campaign."
Founded in 2010, Knorex provides performance marketing technologies and solutions to the world's leading brands. With its full-stack platform, Knorex XPO (https://xpo.knorex.com) supplies the transit tech to deliver the right marketing message to the right audience at the right moment and right place, underpinned by a multi-layered data-driven approach. XPO shields its customers from dealing with the complexity and fuss while delivering immersive, dynamic and personalized marketing experience that connects with their users. Knorex also provide managed services to complement the offering.
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