Viewing Of Free-On-Demand Television Content Increased Over 40 Percent According To Rentrak's Newly Released "State of VOD" Trend Report - New Report Reveals Extraordinary Growth in Video-on-Demand, Measurement From Over 102 Million Televisions -
PORTLAND, Ore., April 17, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), which measures TV and movies everywhere, today announced the release of the Rentrak State of VOD Report 2012. The report, which includes four years of video-on-demand (VOD) analysis from Rentrak's OnDemand Essentials service, shows that the total time spent viewing free-on-demand television content increased by over 40 percent compared to the previous year. Rapidly increasing numbers also show that the total number of free-on-demand TV programs watched went up 29 percent from the prior year.
When considering free-on-demand programs that were aired over just broadcast networks, numbers grew more significantly, including a 60 percent increase in total time spent viewing and a 47 percent jump in the total number of programs watched since the previous year.
"There is no doubt that this kind of growth is reshaping budgets of cable operators, content providers and advertisers," said Rentrak Corporate President and President of the AMI Division Cathy Hetzel. "Our reporting gives perspective on how many ad dollars could be left behind if on-demand content is not considered by the planners of TV."
Other Insights from the Rentrak State of VOD Report 2012 include:
- HD Viewership: HD Video-On-Demand viewing grew by more than 60 percent.
- Total TVs: 43 million televisions accessed VOD content each month which was a five percent increase from the previous year and a 13 percent increase from 2010.
For more information, or to purchase the Rentrak State of VOD Report 2012, please visit http://www.rentrak.com/section/our_services/analytics/svod/order_form_p1.html
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation