NEW YORK, March 17, 2016 /PRNewswire/ -- Jump Ramp Games announced that Vincent Meyer has joined the company's leadership team as Chief Revenue Officer. Meyer has over a decade of Business Development and sales experience, and represents a valuable asset to the Jump Ramp team as the company continues to scale its sales efforts.
In his role as CRO, Meyer will build on the existing success of Jump Ramp Games and the growing consumer audience of their flagship Lucktastic properties. He will spearhead efforts to expand sales including e-commerce, new data-driven transactions, as well as expansion into new geographical regions. Meyer's track record and experience driving revenue in the Adtech and Platform/Marketplace space make him an ideal fit for this position.
"We were looking for a CRO who not only understood our vision, but also shared our commitment to empowering brands on mobile, and who had the skills and experience to back it up," said Jump Ramp Games cofounder Alex Betancur. "As we have reached scale domestically, driving nearly 40 Million monetizable mobile transactions per month, we are confident Vincent is that person. We are excited about working together to expand the breadth and depth of Jump Ramp's footprint."
Meyer describes himself as the "Chief Evangelist for Performance in AdTech." He is passionate about creating deep relationships with brands and skilled at thinking strategically to drive business performance. Before joining Jump Ramp Games, Meyer served as the VP of Business & Publisher Development at adMarketplace, where he focused on developing new business deals and strategic relationships, and successfully expanded the brand's reach into a range of industries, including retail, travel, auto, and finance.
Before adMarketplace, Meyer held various business development and sales leadership roles at Criteo where he explored strategic areas of growth through product development, acquisitions and alliances in the United States, Europe and APAC (Asia). As Criteo employee #17, he was a key player in helping the company go public and achieve revenue targets in excess of $1 billion, with a valuation surpassing $2 billion upon its IPO. Meyer was instrumental in positioning Criteo as a global industry leader and driving its sustained growth.
"The Jump Ramp team has built an innovative model that marries a data driven platform directly with a mobile consumer audience. What made us successful at Criteo was our ability to use data to narrow the gap between advertisers, publishers and users. At Jump Ramp, these gaps don't exist as it is our customer and we own the relationship," Meyer said. "This direct relationship with the customer creates an unprecedented opportunity for brands to connect with their targeted audiences through more integrated and organic experiences. I am thrilled to be part of the effort to help Jump Ramp accelerate its unique vision both domestically and abroad."
Meyer had also served as an Account Manager for Yahoo's EMEA practice back in France. He received his degree in the License of History and Geography at the University of La Sorbonne in Paris.
About Jump Ramp Games
Jump Ramp Games is the publisher of the mobile hit Lucktastic, a popular free-to-play, rewards-based casual game where users play for real prizes and the chance to win instantly. The company just announced a $1 million dollar sweepstakes as it reaches a larger audience of consumer America. For its partners, Jump Ramp continues to drive nearly 40 Million monthly mobile transactions.
The company was founded by marketing and mobile technology veterans Alex Betancur and Tony Vartanian, who created Jump Ramp Games to bridge the gap between consumers looking for new types of mobile experiences and brands looking for new ways to connect with their audience. Lucktastic has consistently ranked #1 in the Lifestyle category in the Play Store. The App has attracted over 7 million installs in the US alone and distributed nearly $2 million in prizes and rewards to more than 250,000 winners to date.
SOURCE Jump Ramp Games