Vindico's Mobile SDK Is Widely Released to Enhance Cross-Screen Campaigns

NEW YORK, July 24, 2014 /PRNewswire/ -- Today, leading enterprise ad management platform Vindico® widely releases the next generation of the Vindico Mobile SDK that allows advertisers to seamlessly deliver and measure video ad campaigns across all screens, including in app mobile environments and on mobile web, for greater flexibility in a 'TV/video everywhere' initiative. The single-source solution allows brands to seamlessly deploy interactive ads at scale, and measure engagement consistently across their entire digital buy. The updated SDK adds built-in Adtricity™ technology which provides viewability measurement on mobile placements. Adtricity strengthens the relationship between advertisers and publishers by providing consistent transparency for both the buy- and sell-side on all cross-platform campaigns.    

"Advertisers require greater insight into how they are reaching their customers, and they are constantly looking to improve the ways they can communicate. The mobile space has great potential to provide unique opportunities to engage, tell and sell," said Matt Timothy, president, Vindico. "Vindico is committed to helping brands navigate through the digital advertising ecosystem and simplify their processes by providing them the ability to consistently measure campaign performance for greater effectiveness."

Vindico's Mobile SDK extends an advertiser's ability to connect to potential and existing customers at scale across all screens. The offering, like Vindico's existing solutions, is fully integrated with both the MRC-accredited Vindico ad server and Vindico Bid Manager, allowing advertisers to execute both traditional and programmatic campaigns. Together with these solutions, Vindico's Mobile SDK represents the most sophisticated solution for delivering interactive advertising in mobile applications.

Features of the Vindico Mobile SDK include:

• Multi-Screen and Platform Support: IAB VAST, VPAID and MRAID delivery standards supported across iOS and Android platforms, screen sizes, and device types
• Multi Ad Formats: Supports IAB standard interstitial, pre/mid/post-roll video advertising and banner display advertising
• Viewability Measurement: Adtricity's technology for viewability measurement is uniquely built into the SDK
• Interactive Video Creative: Scalable interactive video creative templates to engage your customer
• Rich Media Support: Click-to-action (call, SMS, download app, etc.) functionalities provide advertisers with myriad touch points across the web

"Our SDK supports a range of innovative video ad formats as well as both iOS and Android platforms," said Nolan Brown, Senior Director, mobile ad systems, Vindico.  "We've developed it to enable a seamless extension of an advertiser's digital buy. Growth in mobile ad spend is outpacing all other mediums and it's critical to connect it to other digital channels and allow brands to incorporate in-app placements into their campaigns."

For more information about the Vindico Mobile SDK please visit here.

About Vindico®
Vindico is a leading enterprise ad management suite built for CMOs to harness the power of big data in their advertising.  Currently managing more than one-third of all digital video ads in the U.S., the company's enterprise solutions for brands and agencies enable advertisers to create, transact, verify and manage their digital video advertising in quality environments.

Vindico leverages its proprietary technologies and innovative marketing tools to build a safe and trusted market for media investment and industry growth.

SOURCE Vindico