STAMFORD, Conn., May 5, 2017 /PRNewswire/ -- vineyard vines, a brand best known for its smiling pink whale logo, announced today that it has inked a five year contract extension with Churchill Downs as the Official Style of the Kentucky Derby through 2021. An official partner since 2011, vineyard vines has become synonymous with the Kentucky Derby experience, with fans throughout the country celebrating The Derby, dressed in vineyard vines.
"The Kentucky Derby is such an iconic sporting institution," said Shep Murray, vineyard vines CEO & co-founder. "We couldn't be more excited to be part of an event that combines fashion, fun and sport. The Kentucky Derby is truly an Every Day Should Feel This Good experience!"
"It has been an honor to work with vineyard vines for the past seven years, and we are thrilled to continue our partnership with the brand through 2021," said Kevin Flanery, President of Churchill Downs Racetrack. "Year after year, vineyard vines has delivered fresh, stylish and fun looks through their officially licensed collection of fashion apparel and accessories for the Kentucky Derby. Classic yet exciting, the brand embodies the lifestyle of the Kentucky Derby."
vineyard vines will continue to activate at The Derby with their "Whalestock" concert, retail pop-up shops throughout the track and a collection of Derby-inspired apparel for men, women and children. New to the partnership is a branded vineyard vines section at the first turn.
"This year, we're excited to announce that we've taken over Section 110 at the first turn," said Ian Murray, vineyard vines CEO & co-founder. "With a fully branded experience and 3,500 seats, the 'vineyard vines section' is the place to be!"
vineyard vines®, a brand best known for its smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.
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SOURCE vineyard vines