Vinome Launches Partnership with American Tennis Player Steve Johnson

HEALDSBURG, Calif., Aug. 30, 2017 /PRNewswire/ -- Vinome Inc., the first DNA-based wine experience, has announced the signing of an endorsement agreement with one of the top American tennis players, Steve Johnson, just ahead of the U.S. Open in New York.

"We are very excited to have American tennis star Steve Johnson become a brand ambassador," said Ron Andrews, co-founder of Vinome. "His talent on-court, along with his dedication to success and his passion for the game, make him an excellent representative for us. Just as Vinome represents the best of America's boutique wines, Steve represents the best of American tennis, and we are humbled to be alongside as a sponsor."

As part of the global endorsement agreement, Johnson will wear a Vinome-branded patch on his sleeve during all of his matches around the world.

"When I was introduced to Ron and heard how Vinome was innovating the wine industry, I was fascinated," said Johnson. "Their research is advancing the concept of what it means to taste, and they are redefining the way we experience wine through their unique marketplace featuring the best of America's artisan winemakers. It's an honor to join their team and I'm excited for our partnership."

Johnson, who turns 28 in December, is currently ranked No. 46 on the ATP World Tour, and is consistently one of the top-ranked American players, reaching No. 21 in the world in 2016. He has collected two ATP singles titles and one doubles title, as well as a bronze medal in the 2016 Rio Olympics. The former University of Southern California (USC) Trojan is regarded as one of the best players in college tennis history, with a record of 72-0 during his collegiate career, and receiving multiple All-American honors in both singles and doubles. 

Vinome, founded in 2015 by a team of genetic scientists and wine experts, is one of the first companies to apply the science of taste and the vast body of genetic research to a new and broadly accessible experience –a groundbreaking connection between a person's DNA and lifestyle. The personalized wine service, available exclusively on Helix.com, an online marketplace of DNA-powered products, analyzes the nuances of taste preferences, along with 10 genetic markers related to smell and taste to identify eight unique Vinome taste profiles.

Customer results will reveal primary wine flavor affinities along with how likely they are to respond to flavors such as traces of leather, minerals, honeysuckle, and more. From the bright, crisp citrus flavors of Vibrant Grove to the rich and complex flavors of The Big Bold, customers can shop for hard-to-find bottles curated specifically for their Vinome in the online store, or join the quarterly wine club. Either way, Vinome delivers direct to their doorstep.

For more information on Vinome, visit Vinome.com. Or find the company on Facebook, Instagram, Twitter and YouTube at @myvinome.

About Vinome
Vinome is the ultimate personalized wine experience. Created by a team of genetic scientists and wine experts, Vinome uses DNA insights, the science of taste, smell and taste preference information to pair wine lovers and wine discoverers with wines they love. Shop for hard-to-find boutique bottles at Vinome's on line Marketplace, or join the quarterly wine club. Either way, Vinome delivers direct to your doorstep. Promoting the American artisan winemakers, Vinome has piqued the interest of the wine industry since its launch in late July.

For more information or to start your Vinome journey, visit Vinome.com. Or find us on Facebook, Instagram, Twitter and YouTube at @myvinome.

Media Contact:
Josh Skalniak
Fingerpaint Marketing
[email protected]
(480) 368-7999

SOURCE Vinome

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