Vintage Perfume Expert Barbara Herman Launches Luxury Fragrance Brand "ERIS PARFUMS" Featuring Three Vintage-Inspired, Animalic Floral Perfumes: "BELLE DE JOUR" "NIGHT FLOWER" And "MA BÊTE"

Feb 08, 2016, 12:21 ET from ERIS PARFUMS

NEW YORK, Feb. 8, 2016 /PRNewswire/ -- Vintage perfume expert and author Barbara Herman ("Scent and Subversion: Decoding a Century of Provocative Perfume," Lyons Press, 2013) launches her luxury fragrance brand ERIS PARFUMS today, debuting three fragrances composed by renowned French perfumer Antoine Lie. Named after Eris, the Greek goddess of troublemaking and disruption, the brand ERIS PARFUMS celebrates unconventional beauty and dark glamour. "La Belle et la Bête" (Beauty and the Beast) is a collection of three perfumes — BELLE DE JOUR, NIGHT FLOWER and MA BÊTE — inspired by the bold eroticism of vintage animalic floral perfumes. 

THE BEAUTY IN THE BEAST OF ANIMALIC PERFUMES

Vintage-inspired BELLE DE JOUR, NIGHT FLOWER and MA BÊTE have been stamped with perfumer Antoine Lie's modern, subversive olfactive signature. Each perfume juxtaposes the Beauty of florals with the Beast of synthetic animalic notes, including civet, castoreum and musk.

"Antoine Lie and I have reimagined the intensity and eros of perfumes of the past for a contemporary audience. We wanted to bring back the emotion of animalic perfumes," says ERIS PARFUMS' founder Barbara Herman.

Animalic perfumes create a feeling of intimacy and danger. The feeling of someone or something close. Of boundaries crossed and heart-racing desire. At the end of the 1946 premiere of Jean Cocteau's "La Belle et la Bête," when the Beast transforms into the handsome prince, Greta Garbo is said to have cried out from the audience, "Give me back my Beast (ma Bête)!" 

"This anecdote encapsulates the inspiration for this collection. It's an allegory for my discovery that vintage perfumes had this dark, erotic, emotional element that I felt was missing in most contemporary perfumes and that I wanted to put back in," says Barbara Herman"After decades of its virtual extinction, ERIS PARFUMS' first collection 'brings back the beast' in perfume." 

THE PERFUMES

  • BELLE DE JOUR blooms with notes of orange flower and jasmine accented with coriander. It dries down to a sensuous base of incense, musks, and the depth of a surprising seaweed absolute note. "Belle de Jour is a study in contrasts: a very luminous floral that is salty, sexy and dirty." - Antoine Lie.

  • NIGHT FLOWER opens with a blast of fresh, aromatic cardamom. Animalic leather and suede wrap around a narcotic Indian tuberose, drying down to a cozy base of birch tar, patchouli, cinnamon and tonka. "Night Flower is a leathery, animalic floral. Spellbinding, sexual and addictive." - Antoine Lie.

  • MA BÊTE (My Beast) caresses you with the suggestiveness of perfumed fur. A collision of the floral and the animal, MA BÊTE combines a regal Tunisian Neroli with spices and a 50 percent overdose of Antoine Lie's own animalic cocktail. "Ma Bête is fiercely beasty with a raunchy elegance." - Antoine Lie.

THE PACKAGING

The vintage-modern theme reverberates in ERIS PARFUMS' packaging. The column-like bottle evokes the modernist chic simplicity of the 1930s, while its glossy, patent leather-like label perched on the bottle's edge hints at the daringly erotic contents inside. Its minimalist white box is slashed with a glossy, fetishistic black band, reminiscent of a lover's blindfold.

AVAILABILITY / STOCKISTS

The three fragrances will be available in 50 ml / 1.7 fl. oz. atomizer bottles at eau de parfum concentration (RRP US $150), exclusively retailing in-store at Scent Bar in Los Angeles and online at www.LuckyScent.com until March 30 2016 (accepting pre-orders from today). As of April 1, the fragrances will also retail online at www.ErisParfums.com and at select US boutiques. Additional stockists will be updated on www.ErisParfums.com

MEDIA CONTACTS:
info@ErisParfums.com

MEDIA ASSETS (Use with permission only):
https://www.dropbox.com/sh/fowlin1hdrie6lq/AACUminp7YfoblRset6jYOv6a?dl=0

ABOUT THE FOUNDER

Barbara Herman is a noted scent historian and author of "Scent and Subversion: Decoding a Century of Provocative Perfume" (Lyons Press, 2013).  She has become the go-to expert on vintage perfume since she began her popular blog, www.YesterdaysPerfume.com, in 2008, and has been featured on NPR and in The New Yorker, The New York Times, Allure, and German Elle. Her writing has also appeared in The Wall Street Journal, Newsweek, Esquire UK, International Business Times, Elle.com, IntoTheGloss, Refinery29, Town & Country, and more. She lives in Brooklyn and works as a senior writer for sparks & honey agency in New York City.

ABOUT THE PERFUMER 

Antoine Lie, one of the world's top perfumers, is known for his expertise both in the mainstream and indie/niche world of luxury perfumery. He has composed scents for Givenchy, Burberry, Armani, Calvin Klein, Versace, Tom Ford, Comme des Garçons, Nina Ricci, État libre d'Orange, Puredistance, Costume Nationale, Ermenegildo Zegna, and many others. 

SOURCE ERIS PARFUMS



RELATED LINKS

http://www.ErisParfums.com