Viper Motorcycle Company Announces Absolute Investments as Initial Platinum Overseas Distributor for the Middle East and India Initial 2012 Platinum Overseas Distributor

AUBURN, Ala., Aug. 29, 2011 /PRNewswire/ -- (OTCQB: VPWI) Viper Motorcycle Company, wholly owned division of Viper Powersports, Inc. announced today that it has signed Absolute Investments as its initial 2012 Platinum Overseas Distributor for the Middle East and India.

Colbert Seagraves, Viper Motorcycle Company's Vice President of Marketing and Racing Operations stated, "With offices in Dubai, UAE; Riyadh, KSA; Kuwait City, Kuwait; Tel Aviv, Israel; Rome, Italy; Moscow, Russia; and India, Absolute Investments will be a key player for our marketing efforts abroad.  As we continue to move forward expanding our dealer network, our commitment to excellence is represented by our choice of Platinum Overseas Distributors."  

Don Hoffman, CEO of Absolute Investments had this to say about the Viper Diamondback™: "Before we represent any product, we purchase a unit and ride it like we stole it."  In regards to the Diamondback™ ,"This bike demanded respect from the moment the container was opened, but riding it made you a believer.  It's like meeting your mate for the first time; you know this is the real deal.  Since I personally own two Dodge Vipers, an '08 convertible and a 2010 ACR Laguna Vista, after reading an article on the Viper Diamondback, I had to see for myself. I made the phone call and ordered a Diamondback.  It is as fast or faster then my ACR, and belongs with my family of Vipers.  I would say that a definition of all American Family, would also include a F16 Viper from the Viper Squadron, but for now it could not be better - two Dodge Vipers and one Viper Diamondback Motorcycle."

John Silseth, CEO of Viper Powersports stated, "The Viper Diamondback is in a league of its own and we are setting up a worldwide distribution network to match.   We are currently transforming our distribution network and are targeting demographically key dealers and distributors making Viper a truly worldwide brand."

ABOUT VIPER POWERSPORTS, INC: Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper's long term success as America's newest domestic OEM of motorcycles. Viper Motorcycle Company website is www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

FOR MORE INFORMATION CONTACT:
Mike Mann
VP Investor Relations
Viper Powersports, Inc.
Tel: 512.971.1729
E: mmann@viperpowersports.com

SOURCE Viper Motorcycle Company



RELATED LINKS
http://www.vipermotorcycle.com

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