Viper Motorcycle Company Announces Initial Viper Diamondback Rolls Out of New Auburn, AL Facility Initial Diamondback sold from Auburn, AL facility

AUBURN, Ala., Sept. 29, 2011 /PRNewswire/ -- (OTCQB: VPWI) Viper Motorcycle Company, a wholly owned division of Viper Powersports, Inc. (OTCQB: VPWI), announced today that it has sold the first 2012 Viper Diamondback produced at its new World Class Facility in Auburn, AL.

Colbert Seagraves, Viper Motorcycle Company VP of Marketing and Racing Operations, stated, "Having our first bike roll out the door is a great feeling and having it sold as it leaves is even better.  We are very proud of the fact that the first bike to come out of Auburn was sold by our Initial Platinum Dealer Tim Wellborn at the Wellborn Muscle Car Museum in Alexander City, AL and is being purchased by a repeat Viper customer, Mr. Chris Mulrennan.  Chris purchased a pre-Ilmor Viper Diamondback in May 2007 and has ridden it over 12,000 miles.  After seeing and riding the demo bike in June he made the decision to step up to the next level and purchase a 2012 Viper Diamondback Supercruiser with the Viper/Ilmor 152 C.I. state of the art power-plant."  

Chris Mulrennan had this to say about the Diamondback, "It is a beautiful motorcycle and has tremendous power.  The Diamondback is in a class by itself, with the improvements they continue to make and the addition of the Viper/Ilmor engine they have hit a home run.  I was not a traditional biker but had friends that rode and it looked like fun but all the bikes looked the same and I wanted something more behind the paint.  I saw an ad in a bike magazine on the Viper Diamondback and decided to go to Daytona Bike Week and see it in person.  After visiting with the Viper folks and seeing the bike I knew it was the one for me.  I have been very happy with my 2007 Diamondback but after seeing all the improvements made to the 2012 model and riding the demo with the Viper/Ilmor engine I was sold and put in my order.  What impressed me most was the power of the Viper/Ilmor engine along with the custom look, plus the reliability and dependability that is Viper."

ABOUT VIPER POWERSPORTS, INC.: Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper's long term success as America's newest domestic OEM of motorcycles. Viper Motorcycle Company website is www.vipermotorcycle.com .

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

FOR MORE INFORMATION CONTACT: 
Colbert Seagraves
VP of Marketing & Racing Operations
Viper Motorcycle Company
Tel: (334) 321-4284
E: cseagraves@vipermotorcycle.com

Mike Mann
VP Investor Relations
Viper Powersports, Inc. 
Tel: 512.971.1729
E: mmann@viperpowersports.com  

SOURCE Viper Powersports, Inc.



RELATED LINKS
http://www.vipermotorcycle.com

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