2014

Vir2o to Offer Products from Amazon aStore in its Social Media Marketplace

ATLANTA, Jan. 2, 2013 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB:ECDC) is pleased to announce that its new social media engagement platform, Vir2o, has been approved as an Amazon Associate.

The Vir2o Marketplace will feature an Amazon aStore, allowing users to shop for anything on Amazon.com without ever leaving the Vir2o social network.

"The integration of Amazon's aStore is going to help us launch a new era in social shopping," said Stephen Antczak, Vir2o's Marketing and Advertising Manager. "The Amazon aStore, when combined with the Vir2o platform, will maximize viral sales in ways never before seen and allow us to deliver relevant content and products to users. This integration will also help us to better understand the social behavior of users interacting with one another in real time while shopping."

With the integration of the Amazon aStore, the Vir2o Marketplace will feature the diversity of products users have come to expect from Amazon, as well as include all product details and offer a trusted and secure shopping cart function. Vir2o will be positioned to offer similar shopping experience to users in markets where Amazon aStore is available outside the US.

"We are quite excited about how the aStore will work with Vir2o," said ECDC CEO Kayode Aladesuyi. "Our social shopping technology allows friends and families to shop together interactively on Amazon and easily share purchases and shopping experiences with others. We believe social shopping and viral sales are here to stay, and the Vir2o Marketplace, featuring Amazon content, will allow sellers and retailers to get multiple impressions each time a user invites friends or family to shop on Vir2o."

As Vir2o moves out of beta and into full launch in early 2013, the Marketplace will allow registered users to upload and sell products through a Retailer Account.

About East Coast Diversified Corporation (ECDC.OB) - ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications.

For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Media Relations Contact
Meredith Pruden
East Coast Diversified Corporation
770-953-4184
866-503-9316
meredith.pruden@eastcoastdiversified.com

SOURCE East Coast Diversified Corporation



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